Content Marketing Specialist

Woodward L'Orange • Fort Collins, CO

1d • Onsite

About The Position

Woodward's Industrial Product Division in Fort Collins, Colorado is seeking a talented and detail-oriented Marketing Content Specialist to join our dynamic team. The ideal candidate will be responsible for creating and managing engaging marketing materials, writing copy for marketing materials, coordinating campaigns, maintaining communication channels, and supporting marketing events and initiatives. This role is perfect for a creative and organized professional who thrives in a fast-paced environment and values collaboration. Woodward is committed to creating a great workplace for all team members. Our company and its members are committed to acting with integrity, being respectful and accountable to one another, and staying humble and driven, while maintaining the highest professional and ethical standards. We are steadfastly committed to attracting the best talent across our communities, creating a rewarding workplace. Together we are fulfilling our purpose to design and deliver energy control solutions our partners count on to power a clean future. Woodward supports our members’ wellbeing and regularly benchmarks with other companies in our industry to offer an extensive Total Reward package for this position.

Requirements

• Write clear, engaging, and SEO-optimized blog posts, long-form guides, white papers, case studies, and video scripts about our technology and industry trends.
• Interview subject matter experts (SMEs), developers, and engineers to break down technical jargon into plain, accessible language for varied readers.
• Help plan and maintain a content calendar aligned with product launches, company goals, and search intent.
• Edit and proofread drafts for clarity, accuracy, grammar, and consistency with our brand style guide.
• Collaborate with designers to suggest or create basic graphics, diagrams, and screenshots that simplify technical explanations.
• Skilled in organizing and overseeing marketing projects from planning to execution.
• Ability to develop and implement communication strategies that align with business objectives.
• Proficient in analyzing marketing metrics to inform decision making and optimize campaigns.
• Experienced in planning and executing social media initiatives to enhance brand presence.
• Competent in maintaining brand consistency and enhancing brand identity through communication.
• Knowledgeable in utilizing marketing software and platforms to streamline campaigns.
• Strong ability to work cooperatively with cross-functional teams and provide informal guidance.
• Capable of addressing straightforward marketing challenges using technical expertise and judgment.
• Skilled in conveying complex information clearly and effectively to diverse audiences.
• 2+ years of professional writing experience focused on technology, software, or technical products.
• Exceptional command of English grammar, flow, sentence structure, and storytelling.
• Ability to translate technical details into high level concepts ideal for brochures, case studies, and other marketing content
• Proven skill in self-directed research using primary sources, internal documentation, and SME interviews.
• A strong team player comfortable communicating across technical and non-technical departments.
• Must be a U.S. Person within the meaning of ITAR and EAR, or eligible to obtain all required authorizations from the U.S. Department of State and/or the U.S. Department of Commerce.

Responsibilities

• Creates and edits marketing materials for digital and print platforms, ensuring consistency with brand guidelines and messaging.
• Assists in planning and executing marketing campaigns by collaborating with cross functional teams to achieve project goals and deadlines.
• Maintains and updates internal and external communication channels, ensuring accurate and timely information dissemination.
• Maintains and updates marketing databases, ensuring accuracy and organization of contact information and campaign data.
• Provides logistical assistance for marketing events and initiatives, coordinating with vendors and team members to ensure successful execution.

Benefits

• Annual cash bonus opportunity
• 401(k) match (4.5%)
• Annual Woodward stock contribution (5%)
• Tuition reimbursement
• Training/Professional Development opportunities
• 12 paid holidays
• Industry leading medical, dental, and vision Insurance upon date of hire
• Vacation / Sick Time / Vacation Buy-up
• Short Term Disability
• Bereavement leave
• Paid parental leave
• Adoption Assistance
• Employee Assistance Program, including mental health benefits
• Member Life & AD&D
• Long Term Disability
• Member Optional Life
• Member referral bonus
• Spouse / Child Optional Life
• Optional AD&D
• Healthcare and Dependent Care Flexible Spending
• Voluntary benefits, including: Home / Auto Insurance discounts
• Whole Life Insurance
• Critical Illness Insurance
• Legal Assistance
• Military Leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed