Content Marketing Specialist
About The Position
Plymouth Rock is seeking an innovative and strategically minded Digital Content Strategist to join our Marketing & Communications team. The ideal candidate brings a genuine passion for writing and content creation, a strong editorial sensibility, and a deep understanding of voice and tone. In this role, you will serve as a champion of our brand guidelines and the brand voice authority across three key audience lanes: Agents, Customers, and Sales Enablement. You will produce and oversee compelling, polished copy that supports our marketing objectives and reinforces our brand standards. Rooted in a commitment to developing and protecting Plymouth Rock's brand voice, this position is primarily writing-focused (70% copywriting, 30% strategy) and is best suited for a seasoned copywriting professional who brings both executional excellence and strategic thinking to their work.
Requirements
- 5–7 years of professional copywriting experience, preferably within insurance, financial services, or a similarly regulated industry.
- Demonstrated ability to develop and adapt copy for multiple audiences and communication contexts.
- Strong editorial judgment with a track record of elevating copy quality across teams.
- Working knowledge of SEO best practices and experience writing for search.
- Experience with PR writing, including press releases and external-facing communications.
- Hands-on experience with generative AI tools and a proactive approach to leveraging technology in content workflows.
- Ability to manage multiple priorities and collaborate effectively across functions.
- A portfolio demonstrating range across marketing copy, long-form content, and communications.
Responsibilities
- Produce, edit, and serve as the final reviewer of copy across all three audience lanes: Agent, Customer, and Sales Enablement, ensuring all content meets established brand, tone, and quality standards prior to distribution.
- Define and maintain brand voice guidelines for each audience lane, ensuring consistency and alignment across all communications.
- Function as the team's copy authority, providing structured feedback and upholding editorial standards across channels and programs.
- Develop SEO-optimized web copy in support of content and search strategy.
- Write and maintain agent profile content.
- Author press releases and support broader public relations initiatives.
- Produce internal communications for field and cross-functional audiences.
- Support program-specific content needs, including Sports Partnerships and Safe Driving initiatives.
- Develop and execute comprehensive content strategies that align with short- and long-term marketing objectives.
- Collaborate with stakeholders to ensure message consistency and strategic alignment across all touchpoints and audience lanes.
- Lead the adoption and integration of generative AI tools within the content and communications workflow, driving consistency, efficiency, and effectiveness across the team.
- Establish best practices for AI-assisted content creation that maintain brand integrity and editorial standards.
Benefits
- 4 weeks accrued paid time off + 9 paid national holidays per year
- Free onsite gym at our Boston Location
- Tuition Reimbursement
- Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision)
- Robust health and wellness program and fitness reimbursements
- Auto and home insurance discounts
- Matching gift opportunities
- Annual 401(k) Employer Contribution (up to 7.5% of your base salary)
- Various Paid Family leave options including Paid Parental Leave
- Resources to promote Professional Development (LinkedIn Learning and licensure assistance)
- Convenient location directly across from South Station and Pre-Tax Commuter Benefits
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
