Content Marketing Specialist

Hubstaff • Toronto, OH

1d • $75,000 - $90,000 • Remote

About The Position

Hubstaff is seeking a Content Marketing Strategist to join their Demand Generation team. This is a full-time, remote role focused on creating compelling content to attract, educate, and convert customers for their workforce analytics and time tracking platform. The role involves writing long-form content such as blog posts, landing pages, product pages, and website copy, with a focus on driving organic growth through traditional and AI-powered search. The Content Marketing Strategist will collaborate with SEO, Product Marketing, and Design teams, contribute to social media and campaign messaging, and work with paid advertising. The ideal candidate is a strong writer with a knack for understanding complex software, thinking like a marketer, and producing content with measurable business impact.

Requirements

• 2–4 years of experience in Content Marketing, Copywriting, Content Strategy, or a similar B2B marketing role.
• Exceptional writing and editing skills, supported by a portfolio of long-form content.
• Experience writing for B2B audiences.
• Working knowledge of SEO fundamentals and how content supports organic growth.
• Ability to write across multiple formats, including blogs, landing pages, social media, and campaign copy.
• Experience publishing content through a CMS such as WordPress or a similar platform.
• Strong communication, organization, and collaboration skills.
• Curiosity, ownership, and the ability to quickly learn new products and industries.
• Experience working successfully in a remote, asynchronous environment.

Nice To Haves

• Experience writing for B2B SaaS companies.
• Agency copywriting or content marketing experience.
• Experience writing paid advertising or campaign copy.
• Experience managing or contributing to a company's organic social media presence.
• Familiarity with SEO tools such as Ahrefs, SEMrush, or Google Search Console.
• Experience using AI tools to improve content workflows while maintaining strong editorial quality.
• Experience creating content optimized for AI-powered search experiences.

Responsibilities

• Create high-quality blog posts, landing pages, website copy, product pages, and other long-form content that educates customers and drives business growth.
• Become an expert in Hubstaff's products, customers, and brand voice to create clear, engaging, and accurate content.
• Execute against an established content calendar while partnering closely with our SEO Manager to improve search visibility and AI discoverability.
• Refresh and optimize existing content to improve performance, engagement, and conversion.
• Collaborate with Product Marketing, Design, and the broader Marketing team to create consistent messaging across campaigns and customer touchpoints.
• Manage Hubstaff’s social media presence by creating content, paid advertising copy, and Account-Based Marketing (ABM) campaign messaging.
• Monitor content and social media performance, stay current on industry trends, and continuously improve how we create and distribute content.

Benefits

• Work remotely with a collaborative, async-first team built on trust and autonomy.
• Own projects from idea to execution and see your work directly influence business growth.
• Partner with experienced teammates across SEO, Product Marketing, Design, Demand Generation, and Sales.
• Help shape how Hubstaff reaches customers through content, search, and AI-powered discovery.
• Grow your career in a high-impact marketing role with plenty of opportunities to learn and expand your skills.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed