Content Marketing Specialist

Clear Touch Interactive • Greenville, SC

3d • Onsite

About The Position

Clear Touch Interactive, Inc., founded in 2012 and headquartered in Greenville, SC, is a leading US global manufacturer of interactive touch panels and accessories, as well as digital signage displays and solutions for education, government, and business. Clear Digital is its sister brand specializing in digital signage solutions. The company boasts a diverse team of implementation specialists, product development, sales, marketing, and administration staff who are described as tech-savvy go-getters with a passion for interacting differently. Clear Touch emphasizes the power of human connection and has been recognized as one of the fastest-growing startup companies in South Carolina and one of the best companies to watch in its industry. The company culture is highlighted as a key factor in its success, fostering a family atmosphere that extends to resellers and customers. Clear Touch has been recognized as one of the “Best Entrepreneurial Companies in America” by Entrepreneur Magazine.

This position is an in-office, non-exempt (hourly) employee role reporting to the Marketing Manager. The company is seeking a versatile and strategic Content Marketing Specialist with a collaborative approach and a strong emphasis on product marketing. The role involves producing content that showcases products, translating technical innovation into customer benefits for Education and Corporate buyers. The specialist will analyze product features and create content that bridges the gap between technology and customer needs.

Requirements

• An undergraduate degree, preferably in Communications, Marketing, or other related fields OR 2 years of experience in the related field.
• 1-2 years experience in Product Marketing or B2B and B2C Content Marketing, specifically within a hardware or SaaS environment
• Experience with Shopify or e-commerce website
• Strong understanding of CRM segmentation and HTML/CSS for email.
• A strong portfolio of bottom of the funnel deliverables (ex. Battle cards, one-pagers, etc)
• Excellent communication, collaboration, and project management skills.
• Ability to work independently and as part of a team.
• Ability to handle multiple projects simultaneously and meet deadlines.
• A passion for learning new technologies and trends in the interactive industry.

Responsibilities

• Create high-utility assets, including technical blog posts, one-pagers, battle cards, feature-benefit matrices, and other resources as needed
• Create sales enablement materials and assets to support internal marketing campaigns to the sales team and external partners
• Tailor content to specific targeted markets and verticals (e.g., K-12, Higher Ed, Corporate, Athletics), ensuring the content speaks to the unique pain points of each audience
• Build and update blogs within WordPress, optimizing for search terms that reflect buyer intent
• Partner with the Product and Engineering teams to transform technical specifications into user-friendly "How-To" guides and feature articles
• Utilize Jira to manage your production pipeline, ensuring product launches meet strict deadlines and strategic priorities
• Partner with the Senior Marketing Strategist to develop high-conversion product descriptions, promotional copy, and digital ad sets for e-commerce platforms
• Assist in the strategic planning of content for both Clear Touch and Clear Digital brand portfolios
• Report on campaign performance, list health, and conversion metrics to the Lead Marketing Specialist
• Repurpose content created by the team into high-value content pieces that can be utilized on various platforms and at various parts of the funnel

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree
• Number of Employees: 11-50 employees