Content Marketing Specialist - Portsmouth, NH

Service Credit Union • Portsmouth, NH

2d • Hybrid

About The Position

Service Credit Union is seeking a Content Marketing Specialist responsible for creating written content to support business goals. This position will partner with the Creative Manager, Product Marketing Manager, and Digital Marketing Manager to develop and implement a data-driven content strategy focused on member growth and retention. The role involves creating, curating, and managing content across various platforms, collaborating with the digital marketing team for personalized content, and ensuring brand consistency. A key aspect of the role is designing, testing, and iterating AI-assisted content strategies, including prompt engineering and content generation, while evaluating new AI tools. The company emphasizes diversity and treating employees with respect and kindness.

Requirements

• Bachelor’s degree preferred - ideally in marketing, journalism or mass communications/advertising
• Minimum of three years’ experience in marketing, communications or financial services.
• Mastery of the English language with a professional competency in copy editing (AP Style preferred)
• Exceptional written and oral communication skills, combined with strong interpersonal skills
• Customer-centric direct marketing mindset, with the ability to write clear, compelling, and action-oriented copy that builds trust and drives engagement across diverse audience segments
• Previous experience writing email, display, paid search and website-specific copy
• Ability to create and execute a broad creative copy vision, from daily product-focused emails to big-picture ideas
• Experience leveraging AI tools for content creation, editing, and optimization in a professional setting
• Comfort working in a test-and-learn environment, using AI to rapidly prototype and iterate content ideas
• Strong critical thinking skills to evaluate and improve AI-generated content
• Ability to balance efficiency gained through AI with high standards for accuracy, voice, and compliance
• Proficiency in Microsoft Office (Word, Excel and PowerPoint).
• Ability to succeed under pressure, managing multiple concurrent projects and making quick-turn updates and changes to various types of output

Nice To Haves

• Familiarity with email automation platforms such as Salesforce, Marketo or Hubspot preferred
• SEO and Google Analytics experience a plus

Responsibilities

• Create, curate, and manage compelling content across various platforms, including website, email campaigns, SMS, digital media, retail, etc.
• Collaborate with digital marketing team to understand target audiences and create personalized, data-driven content for Service Credit Union website and email campaigns.
• Work closely with the Creative Manager and Graphic Designer to ensure cohesive messaging across all types and sizes of deliverables.
• Work with digital marketing team to monitor, track, analyze, and report campaign performance, provide key findings to stakeholders, and utilize the results to refine and improve future campaigns.
• Ensure all content adheres to Service Credit Union’s brand guidelines and tone of voice.
• Design, test, and iterate AI-assisted content strategies including prompt engineering, content generation, and variation testing to efficiently create, refine, and repurpose high-quality, on-brand content across channels (email, display, website, and social).
• Continuously evaluate emerging AI platforms and recommend new tools or approaches to improve efficiency and performance.

Benefits

• Great health and dental benefits starting day one!
• PTO
• Long-term disability
• 11 paid holidays
• 401k with 8% company contribution after one year of employment
• Paid leave policy after 12 consecutive months of employment
• Free confidential mental health support program with Talkspace
• Free identify theft protection through IdentityForce
• Tuition reimbursement
• Training and career growth opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level