Content Marketing Senior Associate

Principal Financial Group • Des Moines, IA

2d • Hybrid

About The Position

At Principal, we help people and businesses achieve financial security through innovative solutions and meaningful customer experiences. We're looking for a Content Marketing Senior Associate to join our Benefits & Protection Marketing team and play a key role in maintaining and optimizing a broad portfolio of marketing content that supports our customers, business partners, and strategic objectives. In this role, you'll combine strong project management, communication, and content review skills to ensure marketing materials remain accurate, compliant, and effective. You'll collaborate across marketing, creative, compliance, and business teams while managing multiple content updates and deadlines simultaneously.

Requirements

• Bachelor's degree or equivalent experience.
• 2+ years of experience in marketing, marketing communications, public relations, journalism, or content operations.
• Strong project management, organization, and prioritization skills.
• Excellent written and verbal communication skills.
• Experience reviewing, editing, or maintaining content with a high degree of accuracy.
• Exceptional attention to detail and commitment to quality.
• Ability to manage multiple projects and deadlines in a fast-paced, collaborative environment.
• Strong problem-solving and decision-making abilities.
• Ability to translate information and data into actionable recommendations.

Nice To Haves

• Experience in marketing, marketing communications, public relations, journalism, content operations, or related fields.
• Experience working within a regulated industry such as financial services, insurance, healthcare, or similar environments.
• Familiarity with content management or sales enablement platforms.
• Proficiency using project management platforms.
• Understanding of marketing content governance, approval processes, and compliance reviews.
• Experience leveraging AI tools to improve workflows and operational efficiency.

Responsibilities

• Deliver timely, accurate, compliant, and brand-aligned updates to a wide variety of marketing materials including brochures, flyers, presentations, videos.
• Manage multiple concurrent content projects while balancing competing priorities and deadlines.
• Partner closely with marketing colleagues, creative teams, compliance, and business stakeholders to move content efficiently through review and approval processes.
• Maintain and manage a large library of approved marketing content and support ongoing content renewal efforts.
• Utilize project management tools and established workflows to monitor progress, communicate status updates, and ensure deliverables stay on track.
• Analyze content performance and recommend opportunities to improve messaging, audience engagement, and overall effectiveness.
• Identify process improvements and leverage technology, including AI-enabled tools, to help drive operational efficiencies.

Benefits

• Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness.
• Pension Eligible

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree