Content Marketing Manager

SmarterDx

5d • $100,000 - $120,000 • Remote

About The Position

SmarterDx is seeking a Content Marketing Manager to translate complex healthcare revenue cycle challenges into engaging content. This role is ideal for a skilled writer, strategic thinker, and self-starter with prior experience writing for healthcare technology audiences, particularly within the healthcare revenue cycle. The content created will target CFOs, revenue cycle leaders, Clinical Documentation Integrity (CDI) leaders, HIM/coding leaders, and other healthcare executives facing challenges like margin pressure, payer scrutiny, operational complexity, and the rise of AI. The company emphasizes creating human, credible, specific, and differentiated content, avoiding generic B2B language and jargon. The Content Marketing Manager will be instrumental in building thought leadership, demand generation content, campaign assets, sales enablement materials, social media content, executive presentations, and customer stories. This position reports to the head of content and involves close collaboration with various internal teams including marketing, product marketing, demand generation, sales, customer success, clinical experts, and company leadership. The role is fully remote within the US.

Requirements

• 5+ years of experience in content marketing, B2B writing, healthcare marketing, journalism, or a related field.
• Strong healthcare revenue cycle experience is required.
• Direct experience with RCM, CDI, HIM/coding, denials, revenue integrity, hospital finance, or adjacent health tech is strongly preferred.
• A portfolio demonstrating clear, strategic, and versatile writing skills.
• Excellent long-form and short-form writing abilities, including white papers, case studies, emails, social posts, and landing pages.
• Strong editorial judgment and the ability to distill complex information into compelling narratives.
• Comfort interviewing subject matter experts and transforming technical, clinical, or operational input into polished content.
• Ability to work independently, manage multiple projects, and drive work forward effectively.
• High standards for quality, accuracy, clarity, and adherence to brand voice.
• Basic understanding of SEO/AEO, content performance, CMS tools, and analytics platforms.

Nice To Haves

• Experience writing for healthcare revenue cycle technology companies.
• Experience creating campaign concepts, not just executing assigned copy.
• Experience ghostwriting for executives or subject matter experts.

Responsibilities

• Conceive, research, write, and edit high-performing content (white papers, case studies, blog posts, email campaigns, landing pages, sales collateral, campaign assets) that guides healthcare buyers through the sales funnel.
• Create sharp, credible content tailored for revenue cycle leaders, CFOs, CDI leaders, HIM/coding leaders, and clinical executives, demonstrating a strong understanding of their priorities and motivations.
• Transform complex topics in healthcare RCM, CDI, AI, and clinical workflows into clear, compelling, and engaging content.
• Adopt a creative, consumer-oriented approach to B2B healthcare content, aiming to produce attention-grabbing assets.
• Ideate, write, and manage the company's LinkedIn content calendar to build brand awareness and establish SmarterDx as a prominent voice in AI, revenue cycle, CDI, and revenue integrity.
• Develop industry event presentations, abstracts, session descriptions, and talk tracks that position senior executives and SMEs as thought leaders.
• Partner with product, sales, customer success, clinical, marketing, and leadership teams to uncover insights, refine messaging, and translate expertise into impactful content.
• Collaborate with the head of content and demand generation manager on promotion plans, sponsored content, landing pages, nurture emails, direct mail concepts, and campaign follow-up assets.
• Apply SEO/AEO best practices, analyze content performance using tools like GA4, CMS platforms, and campaign results, and use data to improve future content.
• Stay informed about trends in healthcare technology, AI, revenue cycle management, CDI, denials, DRGs, payer pressure, hospital finance, and competitive landscapes to ensure content is timely, specific, and valuable.

Benefits

• Medical, Dental & Vision insurance (company covers 75% of premiums).
• Paid Parental Leave (up to 12 weeks).
• Remote-First Team (work from anywhere in the U.S.).
• Unlimited PTO & 10 Holidays.
• 401(k) with Traditional & Roth Options (with a 4% match).
• Minimal Bureaucracy.
• Incredible Teammates.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed