Content Marketing Manager

Robert Half • San Ramon, CA

14d • $77,000 - $114,000

About The Position

Robert Half is hiring a Content Marketing Manager to join their Marketing department. This role reports to the Director, Content Marketing and is responsible for executing audience-focused content marketing strategies that drive engagement, consideration, demand, conversion, and retention across Robert Half’s priority hiring manager and job candidate audiences. This is a strategic and hands-on role that combines content marketing planning, writing, editing, SEO/AEO optimization, and performance analysis to support integrated marketing programs and audience growth objectives. The Content Marketing Manager will work closely with Integrated Marketing, Brand Marketing, Performance Marketing, Digital Marketing, Communications, Analytics, and Web partners to translate established content marketing strategies, business priorities, audience insights, and campaign strategies into high-performing marketing content. The focus is on content marketing assets that help audiences discover, understand, engage with, and take action on Robert Half’s services, while partnering with Communications on the marketing activation of thought leadership and editorial assets where appropriate.

Requirements

• BA in Marketing, Communications, Journalism, English, or related field.
• 5-8 years of experience in content marketing, digital marketing content, marketing communications, copywriting, or related roles.
• Demonstrated experience executing content marketing strategies and producing marketing content that supports engagement, demand generation, conversion, and business growth.
• Strong hands-on writing and editing experience across digital channels, including web, email, landing pages, SEO content, AEO content, and campaign assets.
• Deep understanding of SEO content marketing strategy, search intent, content optimization, and AI-driven discovery principles.
• Experience using performance insights to optimize content marketing assets and improve engagement, conversion, and discoverability.
• Content management systems.
• SEO and keyword research tools.
• Marketing analytics and reporting tools.
• Microsoft Office Suite and Copilot.
• AI-assisted content marketing creation tools.
• Familiarity with web content publishing and optimization workflows.

Nice To Haves

• Experience in B2B, B2C, professional services, staffing, consulting, technology, or complex business environments.
• Experience with AI-assisted content marketing creation tools and workflows.
• Experience partnering with SEO, web, analytics, paid media, email, and integrated marketing teams.

Responsibilities

• Execute audience-focused content marketing plans and initiatives in partnership with Integrated Marketing Managers and senior content marketing leaders.
• Contribute to content marketing roadmaps aligned to audience priorities, integrated marketing plans, campaign objectives, and business goals.
• Partner with Integrated Marketing Managers and SEO partners to identify content marketing needs across the buying journey, including awareness, consideration, conversion, and retention.
• Translate established content marketing strategies into content marketing briefs, assets, campaigns, and optimization plans.
• Identify opportunities to improve audience engagement, conversion, search visibility, and content marketing reuse across channels.
• Partner with Communications to adapt and activate thought leadership for marketing use cases without duplicating ownership of thought leadership, editorial strategy, executive visibility, or reputation-building content.
• Write, edit, and optimize content marketing assets across formats including service pages, landing pages, email campaigns, nurture programs, paid media, SEO content, AEO content, FAQ content, campaign assets, and resource center content.
• Translate complex business topics into clear, audience-centered content marketing assets that support engagement, demand generation, and conversion.
• Apply Robert Half brand voice, messaging frameworks, audience insights, and content marketing standards consistently across deliverables.
• Edit content marketing assets for clarity, accuracy, brand alignment, search performance, answer quality, and conversion potential.
• Use AI-assisted content marketing workflows responsibly to improve speed and quality while maintaining accuracy, originality, and compliance.
• Apply SEO and AEO best practices to improve content marketing discoverability across search engines and AI-powered discovery experiences.
• Partner with SEO, Digital Marketing, Web, and Analytics teams to evaluate content marketing performance and identify optimization opportunities.
• Support content marketing testing and optimization, including headlines, calls to action, page structure, FAQs, schema-ready copy, and conversion messaging.
• Conduct content marketing audits and refresh existing content marketing assets to improve organic visibility, AI answer readiness, engagement, and conversion performance.
• Track content marketing KPIs and recommend improvements based on performance data and audience behavior.

Benefits

• Group health insurance benefits (medical, vision, dental)
• FSA and HSA healthcare accounts
• Life and accident insurance
• Adoption and fertility assistance
• Paid parental leave of up to 6 weeks
• Short/long term disability
• Paid time off for vacation, personal needs, and sick time (up to 17 days per calendar year)
• Up to 11 paid holidays per calendar year
• 401(k) savings and investment plan or deferred compensation plan (if eligible), with an employer match of 100% on the first 3% of your contributions for eligible employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level