Content Marketing Manager — Creator & Influencer

Impact.com • New York, NY

20h • Remote

About The Position

impact.com is the world's leading partnership marketing platform. Our Creator product connects brands with content creators and influencers to drive measurable, performance-based growth—and we're hiring a Content Marketing Manager to help tell that story. This is a fully remote, individual contributor role sitting within the Content Marketing team. You'll report to the Director of Content and work day-to-day alongside a Senior Content Marketing Manager who owns strategy and planning for the creator content program. Your job is execution—running a content program that's already well-built, with clear processes, playbooks, and workflows in place. We write for marketers. That means the bar for clarity, relevance, and voice is high—our audience can tell the difference between content that was produced and content that was crafted. If you want to see what we mean, read the blog before you apply.

How This Team Operates
We think about distribution before we think about content. Every piece we publish has a job—and we don't start working on it until we know what that job is. Is it driving organic search? Fueling a demand gen campaign? Arming sales with something they can actually use in a conversation? Supporting a first-party research narrative? The job determines the format, the angle, the structure, and the success metric.
That means this role isn't just a blog operation. You'll work within a content system that's designed from the distribution layer out, connected to pipeline and revenue, tracked through data dashboards, and embedded in the GTM team alongside Demand Gen, Product Marketing, Sales, and Customer Success.
Not many content teams operate this way. Most write first and figure out distribution later. We don't. If that kind of intentionality appeals to you, you'll thrive here.
We also operate as a genuinely collaborative team. The workflows, playbooks, and systems we use were built together—and everyone has a voice in how they evolve. We're interdependent by design: we share work early, give honest feedback, respect each other's craft, and don't protect our lanes. If that's how you do your best work, you'll fit here.
We are AI-forward as a team. We use AI to ideate, pressure-test thinking, build workflows, and support our writing process. But we draw a clear line between using AI as a strategic partner and letting it do the thinking for you. We can tell the difference, and it matters to us.

Requirements

• 3–5 years of content marketing experience, with a focus on long-form content
• Genuine storytelling ability. You can take a dry business topic and find the angle that makes a marketer stop scrolling
• Hands-on experience with SEO (keyword research, content briefs, on-page optimization)
• Experience writing or managing case studies and demand-gen content formats
• Strong editorial instincts. You can review a draft and make it meaningfully better
• Comfortable working async across time zones, with availability for morning overlap meetings (our senior content partner is based in South Africa)

Nice To Haves

• Familiarity with Semrush or a comparable SEO platform
• Exposure to B2B SaaS, martech, or creator/influencer marketing content
• Experience with content performance reporting or GTM-connected content work
• Awareness of AIO and how content needs to be structured to surface in LLM-driven search environments

Responsibilities

• Own end-to-end execution of content for our creator and influencer marketing audiences—brands who partner with creators, and creators themselves as a business audience.
• Execute content briefs and SEO/AIO briefs, fielding assignments to a roster of freelance writers and managing those relationships
• Own the content lifecycle from ideation and planning through briefing, editorial review, publication, and optimization
• Conduct SEO and AIO keyword research in Semrush to inform content priorities — with an understanding that showing up in large language models is now as important as ranking in search
• Interview internal/external subject matter experts and translate their expertise into stories that are useful, clear, and worth reading
• Write and produce across formats: long-form blog posts, case studies, demand-gen assets (ebooks, templates, worksheets), and creator profile stories
• Take complex business topics and find the narrative thread that makes them matter to a marketing audience
• Track content performance and contribute to quarterly business review (QBR) reporting
• Use performance data to identify optimization opportunities across published content
• Connect content activity to pipeline metrics alongside the broader GTM team

Benefits

• Medical, Dental, and Vision insurance
• Office-only catered lunch every Thursday, a healthy snack bar, and great coffee to keep you fueled
• Flexible spending accounts
• 401(k)
• Responsible PTO policy
• Mental health and wellness benefit includes up to 12 fully covered therapy/coaching sessions per year, with additional dependent coverage.
• Monthly gym reimbursement policy
• Restricted Stock Units (RSUs) as part of our total compensation, giving you a stake in the company's growth with a 3-year vesting schedule, pending Board approval.
• Free Coursera subscription
• PXA courses
• Parental leave policy, 26 weeks of fully paid leave for the primary caregiver and 13 weeks fully paid leave for the secondary caregiver.
• Technology stipend to help you set up your home office
• Monthly allowance to cover your internet expenses.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed