Content Marketing Manager
About The Position
Our Content Marketing team at Wpromote is looking to add a Content Marketing Manager to develop, execute, and optimize content strategies that drive measurable business outcomes across organic search, AI-powered search experiences, and integrated marketing campaigns. Reporting to the Director of Content Marketing, you'll partner with clients to create high-quality content that builds brand authority, increases discoverability, and supports key business objectives. You'll collaborate across SEO, Paid Media, Social, Digital PR, Creative, and Analytics to develop data-driven content strategies and leverage modern content workflows to deliver impactful results. At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
Requirements
- 2–3 years of experience in Content Marketing, SEO Content, Editorial Strategy, or a related agency or in-house marketing role.
- Experience developing content strategies that drive measurable performance across organic search, engagement, or business objectives.
- Strong understanding of SEO fundamentals and an interest in how AI-powered search is evolving content discovery.
- Experience creating and managing a variety of content formats, including website content, blogs, thought leadership, and other digital marketing assets.
- Proven ability to manage multiple clients, projects, and competing priorities in a fast-paced environment.
- Strong client-facing communication, presentation, and project management skills.
- Experience using marketing and analytics platforms such as Google Analytics, Google Search Console, SEMrush, Adobe Analytics, Asana, and AI productivity tools such as ChatGPT or Claude.
Responsibilities
- Owning the strategy, direction, and delivery of performance-driven creative across a book of business ranging from 2-5 clients, ensuring alignment with client KPIs and channel objectives
- Translating performance data into clear creative direction, including testing roadmaps, hypotheses, and iteration plans
- Developing recurring static and video briefs grounded in platform best practices and performance insights. Inclusive of performance-driven messaging, hooks, headlines, and ad copy tailored to platform behavior, audience insights, and campaign objectives
- Partnering closely with Media teams to align on testing strategy, scaling opportunities, and performance optimization
- Collaborating with Design and Production to bring concepts to life, managing timelines, budgets, and deliverables
- Analyzing creative performance across platforms and synthesize learnings into actionable insights and next steps
- Applying a strong understanding of platform dynamics (Meta, TikTok, YouTube, Amazon, Programmatic) to inform creative strategy
- Supporting client communication by presenting creative concepts, performance insights, and strategic recommendations
- Contributing to the development of creative testing frameworks, best practices, and ways of working across accounts
- Identifying opportunities to improve creative efficiency through tools, automation, and emerging technologies
- Traveling occasionally to visit clients, team meetings, and/or events. Likely 1-3 times/year
Benefits
- Remote-first culture
- Unlimited PTO
- Extended Holiday break (Winter)
- Flexible schedules
- 100% paid parental leave
- 401(k) matching
- Medical, Dental, Vision, Life, Pet Insurance
- Sponsored life insurance
- Short Term Disability insurance and additional voluntary insurance
- Annual Class Pass credits and more!
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
