Content Marketing Manager

InMarket
$75,000 - $85,900Remote

About The Position

InMarket is seeking a Content Marketing Manager who excels at transforming complex ideas into clear, engaging content. This role involves crafting compelling narratives for various platforms, including LinkedIn, blogs, thought leadership pieces, case studies, and research reports. The ideal candidate is a strong writer, curious, and eager to learn about the AdTech industry. The position offers opportunities for experimentation, developing a unique brand voice, and utilizing performance data to refine content strategies. While AdTech expertise is not required initially, a willingness to learn and adapt is essential. The role also involves managing content across multiple channels and leveraging AI tools to enhance the content creation workflow while maintaining a distinct human perspective.

Requirements

  • 2–4 years of experience in content marketing, editorial, copywriting, journalism, communications, or a related field.
  • B2B experience is a plus, but great writing matters more than industry pedigree.
  • Experience writing for LinkedIn, blogs, newsletters, or other digital channels.
  • Experience with AdTech, MarTech, SaaS, data, media, or technology is a plus—not a requirement.
  • Experience using AI tools in your day-to-day creative or research workflow is a plus.
  • Familiarity with tools such as HubSpot, WordPress, Sprout Social, Salesforce, or similar platforms is helpful but not required.

Responsibilities

  • Write compelling LinkedIn posts, blogs, thought leadership, case studies, and customer-facing content.
  • Develop strong hooks, headlines, and narratives that capture attention and make complex ideas easy to understand.
  • Translate product launches, research, data, and industry trends into content that is relevant and valuable to our customers.
  • Help develop InMarket’s voice and point of view across channels.
  • Experiment with different content formats, topics, and messaging to understand what resonates.
  • Use performance data and audience feedback to continuously improve our content.
  • Collaborate with Product, Sales, and Marketing to uncover stories and ideas worth telling.
  • Support the development of InMarket Insights reports, white papers, infographics, and other thought leadership.
  • Manage and maintain our content across social, web, email, and other channels.
  • Use AI as part of your workflow to research, brainstorm, draft, edit, and accelerate content creation, while maintaining a strong human point of view.

Benefits

  • Competitive salary
  • Stock options
  • Flexible vacation
  • Medical, dental, and Flexible Spending Account (FSA)
  • Company Matched 401(k)
  • Unlimited PTO (Within reason)
  • Talented co-workers and management
  • Agile Development Program (For continued learning/professional development)
  • Paid Paternity & Maternity Leave
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