Content Marketing Manager

Basis AI • New York, NY

3d • $150,000 - $210,000 • Onsite

About The Position

Basis builds real agents that do real work in the real economy. Our agents operate for hours at a time, performing end-to-end work for some of the largest accounting firms in the world. We recently raised $100M at >$1B valuation and are racing to deploy the most advanced applied ML at production scale.

Accountants are one of the most underserved audiences in business. They're on LinkedIn and X every day; they subscribe to newsletters, they listen to podcasts on the commute, and they care deeply about what their peers are doing. There's a real opportunity for Basis to become the content resource the profession relies on. That's what we're building, and this role leads the charge.
You'll work directly with our Head of Content and own the written side of everything we make. Social is core to the role, with LinkedIn and X as our focus today and room to expand as we learn where our audience spends time. You'll own our customer case studies end to end, interviewing the accountants and finance leaders using Basis and turning those conversations into the proof that carries the most weight in this industry. You'll write for the full range of people we serve, from CFOs and controllers running lean in-house finance teams to partners at the largest accounting firms in the country.
A growing share of that audience now starts their research inside an LLM; GEO is a core aspect of this role. You'll think about how our content earns visibility and citation in AI answers as deliberately as we think about what to publish, and you'll build that thinking into how we research, structure, and distribute everything we make.
You'll also help build marketing motions from zero to one for our sales team, creating the assets and programs that generate pipeline and help our team close. We have a fast-moving go-to-market org, so there's a lot of ground to cover.
Just as important is what we haven't built yet. Newsletters, podcasts, and formats nobody in this category has tried are on the table. You'll help decide what's worth testing, run those tests, read the results honestly, and scale what works. We treat content as a growth channel, which means every piece is an audience and pipeline lever, and the numbers matter as much as the craft.
You'll do all of this with AI as your operating environment. We run research, drafting, editing, repurposing, and asset production through it, and we expect you to build your own graphics, slides, and landing page copy rather than queue behind a designer. If you can describe it, you can ship it.

Requirements

• Writing first: Genuinely strong writer who can research, find an angle, and turn it around quickly without losing craft.
• Growth mindset: Thinks in audience, distribution, and compounding returns; understands key content metrics.
• GEO and search fluency: Working understanding of how content earns visibility in AI assistants and search.
• Customer storytelling: Comfort interviewing customers and turning conversations into compelling stories.
• Voice range: Ability to write for a sophisticated, skeptical audience with varied tones.
• Social instinct: Sharp understanding of what resonates on LinkedIn and X.
• AI fluency: Daily use of AI tools like Claude Code/Codex, demonstrating impact on output.
• Self-sufficiency: Ability to build assets end-to-end without external dependencies.
• 0-1 mindset: Comfort building content functions and processes from scratch.
• 5-7+ years of professional writing or content marketing experience.
• 2+ years in-house at a company (not agency or freelance).
• A portfolio showing speed and range.
• Must be able to work in person 5 days a week in our Flatiron office.

Nice To Haves

• Audience building: Experience growing a newsletter, channel, or show from zero with measurable results.
• GEO and organic results: Demonstrated success in improving visibility in AI assistants or search.
• Case study craft: Experience writing customer stories used by sales teams.
• Pipeline contribution: Ability to tie content programs to qualified pipeline or closed revenue.
• New channel experience: Hands-on experience launching a newsletter, podcast, or live format.
• AI leverage: Experience building systems, workflows, or prompt libraries for efficient content production.
• Accounting industry fluency: Familiarity with the accounting profession, buyer personas, and relevant creators/publications.
• Zero ego.

Responsibilities

• Own the written side of everything we make.
• Focus on LinkedIn and X as core social platforms, with room to expand.
• Own customer case studies end to end, including interviewing clients and writing the stories.
• Write for a diverse audience including CFOs, controllers, and partners at accounting firms.
• Develop strategies for content visibility and citation in AI answers (GEO).
• Build marketing assets and programs for the sales team to generate pipeline.
• Test and scale new content formats like newsletters and podcasts.
• Treat content as a growth channel, focusing on audience and pipeline levers.
• Utilize AI for research, drafting, editing, repurposing, and asset production.
• Create own graphics, slides, and landing page copy using AI.

Benefits

• Premium Medical, Dental, and Vision coverage
• Life Insurance
• 6 coaching and 6 therapy sessions through Spring Health
• 100% coverage for Wellhub Gold membership (access to gyms like Lifetime, SoulCycle, NYSC, and wellness apps like Strava & Headspace)
• Unlimited PTO
• 12 paid company holidays
• Daily meal stipends
• Fully stocked kitchen
• $300 toward custom desk setup
• Pre-tax commuter benefits
• 401(k) retirement plan
• Monthly office activities
• Frequent optional team happy hours
• Parental Leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed