Content Marketing Manager

ParspecSan Mateo, CA
Hybrid

About The Position

We are seeking a Content Marketing Manager to build our content engine. This is a hands-on role for someone who enjoys creating, publishing, and distributing high-quality content across different formats. You will transform executive thought leadership, product positioning, and campaign initiatives into blog posts, ebooks, LinkedIn content, email campaigns, and short-form video assets that drive awareness and support lead generation. This is a senior individual contributor role focused on execution, ownership, and consistent output. The ideal candidate understands how to take a single piece of high-value content and repurpose it into multiple formats that support demand generation and revenue growth.

Requirements

  • 3–6 years of experience in B2B SaaS/AI content marketing in a high-growth startup environment
  • Strong long-form and short-form writing skills, with the ability to translate complex concepts into clear, compelling content
  • Experience creating blog posts, ebooks, email campaigns, and LinkedIn content
  • Demonstrated ability to turn a single piece of content (e.g., webinar, interview, research) into multiple derivative assets
  • Experience collaborating cross-functionally with Product Marketing, Demand Generation, and Sales
  • Comfortable creating polished visual assets using tools such as Canva or Figma
  • Experience editing and producing video content, including short-form clips
  • Strong project management skills with the ability to manage multiple initiatives simultaneously
  • Self-starter who thrives in an environment with high ownership and autonomy

Nice To Haves

  • AI native proficiency: Track record of using AI tools to speed up their work without dropping quality

Responsibilities

  • Develop, manage, and execute a content calendar across key channels (blog, e-books, whitepaper, LinkedIn, newsletters, etc.) aligned with marketing priorities
  • Ensure content supports Parspec positioning, messaging, and pipeline objectives
  • Collaborate cross-functionally with the CEO, demand generation, product marketing, and sales, to ensure content supports broader business goals
  • Turn thought-leadership content (webinars, talks, interviews) into multiple assets, including: Short videos, Ebooks and downloadable guides, Blog articles, Email sequences, LinkedIn posts and carousels, etc
  • Collaborate with the Demand Generation team to ensure content is effectively aligned with campaign goals across all channels (owned, earned, and paid).
  • Write email campaigns and nurture sequences
  • Develop content for syndication and partnerships
  • Collaborate on gated content strategy and lead capture assets
  • Support campaign messaging and asset creation
  • Track and report on content KPIs tied to traffic, engagement and lead generation
  • Analyze performance data and continuously optimize content strategy

Benefits

  • Competitive salary and benefits, including family insurance coverage, free health teleconsultations, and learning/upskilling budgets
  • Equity in the company
  • Flexible hours and a hybrid work setup
  • Unlimited PTO
  • Opportunity to grow with a fast-scaling company transforming a large market
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