Content Marketing Manager (B2B Fintech) - (m/f/d)

Qwist Group • Berlin, IL

55d • Hybrid

About The Position

We are looking for a Content Marketing Manager to own our content function end-to-end, encompassing strategy, execution, and performance. This role involves translating complex open finance products into content that resonates across the full funnel, including industry authority, sales enablement, product storytelling, social media, and customer lifecycle. It is a hands-on position with significant ownership and direct impact on pipeline, brand, and customer success.

Requirements

• 5+ years in a content marketing role.
• Previous experience in B2B, ideally in fintech, banking, payments, or similar industries.
• Native or near-native English proficiency.
• Proven ability to translate complex technical or financial products into clear, engaging content.
• Strong storytelling and editorial instincts with sharp attention to detail.
• Experience creating research-based, insight-led content that provides real audience value.
• Solid project management skills.
• Familiarity with SEO.
• Comfort with modern tools: CMS platforms, analytics, and AI-assisted workflows.

Nice To Haves

• German proficiency is a big plus.
• A collaborative mindset.

Responsibilities

• Content strategy, editorial calendar, and production workflow, ensuring alignment with business goals.
• Product content for launches, feature releases, and updates, ensuring complex functionality is communicated clearly to the right audiences.
• Developing industry presence and social media content, including high-quality reports, insight-led commentary, and engaging LinkedIn content.
• Creating sales enablement materials such as case studies, one-pagers, and decks.
• Developing lead nurturing, conversion journeys, and lifecycle content to move prospects through the funnel and ensure customer success.
• Ensuring cross-functional messaging alignment with Product, Sales, SDRs, CS, and Account Management.
• Tracking performance to continuously refine content strategies.

Benefits

• Flexible working hours
• Hybrid work with two guaranteed home-office days per week
• 30 days of paid vacation per year
• Budget for personal development
• Structured feedback and compensation processes
• Clear growth opportunities
• Monthly benefits budget for mobility, health, or lifestyle
• Monthly subsidy for an E-Gym Wellpass membership
• Public transport subsidy

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed