Content Marketing Manager

Pivotal Health • Los Angeles, CA

9d

About The Position

We’re hiring a Content Marketing Manager to help Pivotal define and own the narrative in the Independent Dispute Resolution (IDR) space.
This is not a traditional content role. You’ll sit at the intersection of healthcare, data, and growth — building the content engine that drives how the market understands IDR and how Pivotal shows up as a leader.
There’s a real gap in the market today. IDR is complex, under-explained, and underserved from a content perspective — and we have a unique opportunity to change that. From blog content and research to calculators, webinars, and data storytelling, you’ll create content that educates, builds trust, and drives demand.
If you’re excited by the idea of turning complex healthcare concepts into clear, compelling narratives — and owning a category before it’s fully defined — this role is for you.

Requirements

• 6+ years of experience in content marketing in healthcare or minimally a background in healthcare
• Experience creating healthcare content for complex or technical subject matter
• Strong writing and storytelling skills with the ability to simplify complex ideas
• Experience owning a content calendar end-to-end, sourcing and managing expert writers
• Experience creating data-driven content or research reports
• Familiarity with SEO, keyword research, and content performance metrics
• Experience with marketing automation tools (e.g., HubSpot, Marketo, or similar) and CMS platforms (Webflow, WordPress, etc.)
• Comfort working with data (e.g. Excel, Gsheets) and using it to inform content and storytelling
• Experience collaborating cross-functionally with technical and non-technical teams
• High ownership mindset with the ability to operate in ambiguity

Nice To Haves

• Experience working with healthcare data, RCM / reimbursement, or payer/provider workflows
• Familiarity with data visualization tools (Metabase, Tableau, etc.)
• Experience supporting PR or external communications

Responsibilities

• Own and build the content engine: Develop and manage a content calendar that drives consistent, high-quality output across blog, research, and multimedia formats.
• Turn complex healthcare topics into compelling content: Create content that explains IDR, reimbursement workflows, and specialty-specific insights in a way that is clear, engaging, and valuable to our audience.
• Establish Pivotal as a thought leader in IDR: Build content that positions Pivotal as the go-to authority in the space; from foundational educational pieces to deeper, insight-driven perspectives.
• Create multi-format, high-impact content: Produce blogs, white papers, newsletters, webinars, and interactive content (e.g., calculators) that drive engagement and lead generation.
• Partner across the business to tell better stories: Collaborate with Sales, Product, Customer Success, Engineering and Analytics to surface insights and translate them into compelling narratives.
• Leverage data to drive content and insights: Work with internal datasets (e.g., CMS data, claims data, surveys) to create differentiated, data-backed content that stands out in the market.
• Optimize content for growth: Use SEO, analytics, and performance metrics to refine content strategy and improve how we drive traffic, engagement, and pipeline.
• Support broader marketing and communications efforts: Partner on campaigns, newsletters, and PR initiatives to amplify Pivotal’s voice in the market.

Benefits

• Competitive compensation, including equity
• Full health, dental, and vision coverage
• Retirement savings plan through 401(k)
• Flexible time off
• Opportunities for company-wide connection and events

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1-10 employees