Content Marketing Manager, Crypto

Alpaca

8d • Remote

About The Position

Alpaca is seeking a Content Marketing Manager, Crypto to lead content strategy and go-to-market storytelling for its crypto and tokenization products. This role is designed for a crypto-native content marketer capable of transforming complex subjects like tokenization infrastructure, on-chain asset mechanics, and institutional crypto workflows into clear and engaging narratives for exchanges, issuers, market makers, and other institutional partners. The position operates at the intersection of content marketing, product storytelling, and crypto go-to-market strategies, requiring close collaboration with the crypto product team to support product launches, partner announcements, and thought leadership initiatives. Given the rapid evolution of tokenization, this role demands specialized expertise rather than a generalist approach. The successful candidate will be instrumental in shaping market understanding of Alpaca's Instant Tokenization Network (ITN) and its broader crypto infrastructure, converting product intricacies into content that fosters awareness, adoption, and engagement.

Requirements

• 5+ years of experience in content marketing, content strategy, editorial, or a related role, with meaningful time spent in crypto, Web3, or digital assets
• Deep familiarity with crypto market structure, tokenization, and institutional crypto workflows
• Strong writing and editing skills with the ability to simplify technical or complex topics for sophisticated audiences
• Experience creating go-to-market content for product launches, partner announcements, or B2B fintech/crypto products
• Ability to work cross-functionally with product, compliance, and marketing stakeholders in a fast-moving environment
• Strong judgment around audience, tone, and message clarity—especially when navigating regulated financial content
• Comfortable operating with a high degree of ownership and moving quickly across multiple concurrent launches
• A collaborative mindset and the ability to partner closely with product leaders to translate technical concepts into externally ready stories
• A passion for understanding our crypto users: what they're building, what workflows they care about, and how tokenization changes capital efficiency and market structure
• Experience turning fast-moving product roadmaps into a coherent content and GTM narrative

Nice To Haves

• Experience at a crypto-native company or with tokenization / RWA infrastructure
• Background creating content for market makers, crypto exchanges, or institutional crypto audiences
• Experience building content playbooks or messaging frameworks for technical products
• Familiarity with compliance constraints in regulated financial and crypto marketing content
• Knowledge of on-chain asset mechanics, DeFi primitives, and cross-network asset movement

Responsibilities

• Own content strategy for Alpaca's crypto and tokenization products across both B2B and B2C channels
• Write and edit educational and product-driven content such as launch posts, explainers, blogs, newsletters, and thought leadership on tokenization and digital assets
• Develop audience-specific messaging for distinct crypto buyer personas—issuers, market makers, exchanges, and institutional partners—and maintain a shared content playbook for approved language and positioning
• Partner with the crypto product team to turn technical updates into clear, externally ready content, including briefs for upcoming GTMs
• Translate internal product language into accurate, externally appropriate messaging, framing Alpaca's role in tokenization workflows
• Collaborate with product, compliance, design, and marketing stakeholders to ensure content is accurate, on-brand, and ready to ship
• Identify content opportunities based on product priorities, partner launches, and growth goals
• Help improve discoverability and adoption through SEO, content refreshes, and audience-focused distribution

Benefits

• Competitive Salary & Stock Options
• Health Benefits
• New Hire Home-Office Setup: One-time USD $500
• Monthly Stipend: USD $150 per month via a Brex Card

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed