Content Marketing Engineer

Crescendo.ai • Chicago, IL

1d • Remote

About The Position

Crescendo is the only AI-Native Customer Experience solution designed to run AI and human agents as one unified system. By combining autonomous AI technology with embedded CX expertise, we help organizations deliver seamless customer experiences that continuously improve as complexity grows. But Crescendo is also about people. We don't just connect talent with opportunity — we create a place where careers grow, ideas thrive, and people are empowered to make an impact. Join us, and let's build the future of customer experience together. Welcome to Crescendo. Welcome to what's next.

Requirements

• 6-8 years in B2B content marketing, ideally at a technology company in a category-creation or high-growth phase.
• A portfolio showcasing thought leadership, research reports, campaign content, and case studies with demonstrable results.
• Genuine AI fluency, with daily use of AI tools and a proven workflow for efficient content production without sacrificing quality.
• Strong editorial instincts, with the ability to differentiate between attention-earning content and filler content.
• Comfort working with technical subject matter experts to extract insights and translate them into compelling content for non-technical buyers.
• Experience owning a webinar or event content program.
• Track record of connecting content decisions to pipeline outcomes, with an understanding of what worked and why.

Nice To Haves

• Experience in B2B SaaS within a category-creation environment.
• Experience ghost-writing for a founder or executive, matching their voice.
• Experience publishing original research that has been cited externally.
• A unique point of view on the future of B2B content that may differ from industry norms.

Responsibilities

• Ghost-write and co-create thought leadership pieces with the CEO and leadership team, turning their insights about the future of CX into widely cited and remembered content.
• Commission and produce original research, such as data stories on topics like 'State of AI CX' or 'The cost of bad customer experience', that are referenced by journalists and analysts.
• Develop content that defines and reinforces the 'agent-native CX' category, including methodology content and point-of-view essays.
• Create content arcs for all product announcements, press releases, and launch moments, from pre-announcement thought leadership to post-launch case studies.
• Develop content for competitive campaigns aimed at displacing competitors like Zendesk and Intercom, creating impactful messaging.
• Write industry-specific content tailored to the pain points of verticals such as Banking, Finance, Healthcare, and Retail.
• Own the webinar program, including topic selection, speaker coordination, promotion, live execution, and repurposing content for long-term use.
• Create content for events, including pre-event thought leadership, live social amplification, and post-event repurposing into various formats.
• Interview customers to identify insights from their results and transform them into compelling case studies that aid in closing deals.
• Utilize AI as a force multiplier for research, drafting, repurposing, and distribution, while maintaining editorial judgment and Crescendo's unique voice.
• Collaborate closely with the VP of Product Marketing on strategy and positioning, using insights from sales calls, win/loss data, and market analysis.
• Measure content performance based on metrics like share of voice and pipeline influence, rather than just pageviews.

Benefits

• Equal employment opportunities
• Commitment to diversity, inclusion, equity, and belonging
• Reasonable accommodations for individuals with disabilities

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed