Content Marketer

Pogo Technologies • Brooklyn, OH

3h

About The Position

As the first Content Marketer at Pogo, you'll lead our B2B content function and own the voice of our enterprise business across every public-facing channel. You'll have a rare advantage: proprietary first-party data to draw from, and the freedom to figure out which channels matter and how to win them. This role involves turning Pogo's proprietary data into compelling long-form content such as reports, studies, and deep dives. You will produce excellent copy across various formats including long-form articles, webinars, outbound email, paid ads, billboards, and organic social. The position requires owning content strategy, deciding which channels to invest in and why, developing a deep understanding of buyers, and using language to capture attention, create virality, and drive conversion.

Requirements

• 3–6 years of B2B SaaS content experience at a tech company with a strong content program
• Produce excellent copy across lengths and formats. Long-form is your strongest muscle, but you can write a great article, webinar, outbound email, paid ad, or billboard with equal care.
• Know how to use language to drive outcomes - capture attention, create virality, and convert.
• Ability to dig into data and find the story in it.
• Strong POV on how to run a content function. Know which channels matter for B2B SaaS, how they work together, and how to measure them.
• Experience working at a fast-growing startup with real ownership.
• Actively use AI tools in your workflows.

Nice To Haves

• Turning data into compelling macro consumer stories (leans on journalism)
• Track record of writing publicly on social and growing an audience

Responsibilities

• Lead Pogo's B2B content function - decide what gets written and where it shows up
• Turn Pogo's proprietary data into compelling long-form content - reports, studies, and deep dives
• Produce excellent copy across formats: long-form articles, webinars, outbound email, paid ads, billboards, organic social
• Own content strategy - decide which channels we invest in and why
• Develop a deep understanding of our buyers and write to them
• Use language to capture attention, create virality, and drive conversion

Benefits

• Unlimited PTO
• Minimum 20 days vacation policy

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed