Content Marketing, Wealth Management

TIAA • Frisco, TX

3d • Onsite

About The Position

TIAA’s Wealth Content team develops content strategies, educational articles, newsletters, webinars and other programming to help clients and prospects make informed decisions about retirement and wealth. The Content Marketer translates the team’s overarching content strategy into integrated promotion plans across owned channels, including organic social media, TIAA’s public website and webinar campaigns. The role also serves as a strategic liaison to Field Marketing for institutional programs focused on physicians, professors and other priority audiences. The position combines audience understanding, channel expertise and cross-functional collaboration to help people navigate important financial decisions.

Requirements

• At least 5 years of experience in content marketing, integrated marketing, audience development, field marketing, digital marketing or a related discipline.
• Bachelor’s degree or equivalent combination of education and professional experience.
• Experience developing integrated promotion plans across multiple content formats and stages of the audience journey.
• Ability to turn audience insights and business priorities into clear messaging, program briefs and channel recommendations.
• Strong analytical skills, including experience using performance data to evaluate content and improve future planning.
• Excellent written and verbal communication skills, including the ability to create concise, actionable briefs and promotional messaging.

Nice To Haves

• At least 7 years of experience in content marketing, integrated marketing, audience development, field marketing, digital marketing or a related discipline.
• Experience in financial services, wealth management, retirement, investments or another highly regulated industry.
• Experience developing programs for physicians, academics, professors or other specialized professional audiences.
• Experience marketing webinars or virtual events across the full audience journey, from registration through post-event nurture.
• University degree preferred.

Responsibilities

• Translate the Wealth Content team’s editorial strategy and roadmap into integrated promotion plans across owned channels.
• Identify high-value articles, newsletter features, webinars and other content to amplify based on audience relevance, business priorities and performance potential.
• Develop integrated promotion plans for the Wealth Content team’s webinar program, focusing on qualified registrations, attendance, engagement and post-event action.
• Evaluate webinar performance and use insights to improve future topics, formats, positioning and promotional plans.
• Translate the overarching Wealth content strategy into audience- and program-level messaging, including the central narrative, its relevance and timeliness for the audience, and key takeaways.
• Build and maintain an understanding of the financial needs and professional realities of physicians, professors and other priority segments.
• Identify topics, formats, messages and promotional approaches that resonate with priority audiences.
• Translate performance data into actionable recommendations for the Content Strategist and broader Wealth Content team.
• Serve as a strategic liaison to Field Marketing for institutional programs focused on priority audiences.

Benefits

• Comprehensive Total Rewards package.
• Superior retirement program.
• Competitive health, wellness and work-life offerings.
• Depending on the role, participation in a performance-linked incentive program.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level