Content Marketer

Full Spectrum Marketing (FSM) • Akron, OH

18h

About The Position

The Content Marketer will be a member of FSM’s Story Team, reporting directly to the Story Team Manager. This role will be expected to plan, create, and distribute strategic marketing content across multiple channels—including blogs, email campaigns, websites, and more—with the goal of driving measurable marketing outcomes such as audience growth, lead generation, and increased brand visibility.

The Position Must Have:
A results-driven mindset: You don’t just create content—you create content with a purpose. You understand how each piece connects to a broader marketing funnel and are motivated by metrics, outcomes, and continuous improvement.
A multi-channel approach: You are comfortable creating and adapting content for a variety of platforms and formats, from blog posts and email newsletters to social media and AI-powered search experiences. You understand that where and how content is distributed matters as much as the content itself.
A strategic understanding of SEO and AI visibility: You are knowledgeable about search engine optimization best practices and understand how to optimize content for both traditional search and emerging AI-driven search tools. You stay current on how content discovery is evolving.
Strong analytical capabilities: You are comfortable using data to guide your content decisions. You can read performance metrics, identify what’s working, and adjust strategy accordingly.
A collaborative and client-ready presence: You will work alongside designers, digital specialists, and account teams to produce cohesive marketing campaigns. You are comfortable participating in client-facing conversations and presenting your content strategies with clarity and confidence.

Requirements

• Excellent writing skills with the ability to adapt tone and voice across industries and content formats.
• Working knowledge of SEO best practices and content optimization for AI-powered search tools.
• Experience with email marketing platforms (e.g., Mailchimp, Constant Contact, or similar).
• Ability to interpret content analytics and translate data into actionable insights.
• Strong organizational skills; able to manage multiple clients and deadlines in a fast-paced environment.
• Comfortable working independently as well as collaborating within a team.
• Curious, self-directed learner who can quickly get up to speed on new industries and client businesses.
• Positivity and a growth mindset when receiving feedback and iterating on work.

Nice To Haves

• Agency experience is a plus.

Responsibilities

• Develop and execute content marketing strategies aligned with client goals, including blog articles, email campaigns, social media content, landing pages, and more.
• Optimize content for search visibility and AI discovery, applying on-page SEO best practices and staying current on how generative AI tools surface and recommend content.
• Plan and manage email marketing campaigns from concept through deployment, including copywriting, segmentation guidance, and performance analysis.
• Research industry trends and audience insights to inform content planning that resonates with target audiences and supports client objectives.
• Monitor and report on content performance metrics—such as traffic, open rates, engagement, and conversions—using data to refine ongoing content strategy.
• Collaborate with graphic designers, web developers, and digital specialists to ensure content and creative are aligned across all deliverables.
• Participate in client-facing meetings by presenting content strategies, reporting on results, and gathering input to inform future work.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed