Content Manager

Dallas Museum of Art • Dallas, TX

2d • Onsite

About The Position

Under the direction of the Director of Marketing, the Content Manager plans and produces a range of writing deliverables to promote the Museum’s exhibitions, public programs, and special events, increase earned revenues, drive audience engagement, and build brand awareness and equity across marketing channels. This position works collaboratively with internal and external stakeholders, departments, and other partners to ensure messages are effective, consistent with the Museum’s brand voice, style, and tone, and delivered through the most advantageous channels to reach Museum goals.

Requirements

• Bachelor’s degree required, major in communication, marketing, English, public relations or journalism.
• 3+ years' experience in content development, copywriting, journalism, communications, or marketing role
• Excellent communication and writing skills.
• Strong creative writing skills with brand publisher and editorial mindset.
• Expert understanding of content categorization and structure, content development and optimization, distribution and measurement.
• Expertise in social media platforms, paid social media marketing, and best practices.
• Experience working collaboratively with diverse creative teams and understanding of creative processes.
• Proven project management and organizational skills with attention to detail.
• Hands on experience with SEO, SEM, and web and social media analytics.
• Hands on experience with CMS systems, CRMs, email marketing and blog platforms, and optimization tools
• Experience using and contributing to brand standards, manuals, and guidelines.
• Familiarity with audience research tools and methodologies.
• Proficiency in MS Office Suite.
• Ability to assess priorities and work well under pressure.
• Ability to work professionally with various levels of constituents including staff, the public, the media, influencer partnerships, and trustees.
• Ability to manage and execute multiple projects at once.

Nice To Haves

• Experience in the arts or a cultural institution, preferred
• experience with Canva, Sprout Social, Drupal, WordPress, and MailChimp a plus.
• Specialty skills: photography, videography, graphic design, mobile video editing.

Responsibilities

• Produces and manages a range of engaging and compelling content for the website, blog, social media, email, print collateral, magazines, advertisements, and other marketing communications that resonate with the Museum’s various audiences and stakeholders.
• Implementation of multi-channel content marketing plans and strategies to achieve campaign-specific goals and meet the Museum’s broader business objectives.
• Manages digital content hubs including social media channels, e-newsletters, and top tiers of the Museum website.
• Manages editorial calendar of owned public communications including social media posts, e-newsletters, website updates, and press releases and events.
• Collaborates with various functions and content creators to produce high-quality content, and ensures deadlines are met.
• Regularly monitors, and in collaboration with the Director of Marketing, measures, and generates reports on content performance using analytical tools and methods to refine and optimize strategies.
• Actively investigates new technology and marketing relevant to content marketing, participates in industry programs and social media marketing virtual communities to stay up to date on best practices.
• As needed, edits, proofreads, and optimizes content for impact, considering SEO and audience needs.
• Assists with stewardship of brand and voice standards.
• Other duties as assigned.

Benefits

• Full Museum Benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level