Content Manager

Horizontal Talent • St. Louis Park, MN

1d

About The Position

Horizontal is seeking a strategic, hands-on, AI-enabled content marketing leader to own global content strategy, elevate B2B storytelling, and develop high-performing content across social, email, web, thought leadership, events, and sales enablement. This role is responsible for shaping and executing an integrated content strategy that builds brand awareness, engages target audiences, supports demand generation, and contributes to revenue growth. The ideal candidate combines exceptional writing and editorial judgment with strong digital marketing experience across social media, email marketing, SEO, marketing automation, and performance reporting. The Content Manager will partner closely with marketing, digital strategy, sales, HR, subject matter experts, and executive leadership to turn business priorities, market insights, and internal expertise into compelling content that drives measurable impact. This role will also support event-related content and communications in partnership with the Events Specialist and broader marketing team.

Requirements

• 4-6 years of experience in content marketing, digital marketing, editorial strategy, or a related B2B marketing role.
• Exceptional B2B writing, editing, storytelling, and editorial judgment, supported by a strong portfolio of work.
• Proven ability to own multi-channel content strategy while also executing high-quality content across formats.
• Strong working knowledge of social media, email marketing, SEO, website content, marketing automation, AI-enabled workflows, and performance reporting.
• Hands-on experience with Sprout Social and HubSpot or similar marketing automation platforms.
• Strong project management, stakeholder management, and cross-functional collaboration skills.
• Ability to manage competing priorities and bring structure to ambiguous requests in a fast-paced environment.
• Experience in staffing, recruiting, workforce solutions, professional services, technology, or another B2B industry is highly preferred.

Nice To Haves

• AI-enabled content strategy
• Experience with Microsoft Copilot, ChatGPT, Claude, or other emerging AI technologies
• Sprout Social experience strongly preferred
• HubSpot or similar platform experience preferred
• Experience in staffing, recruiting, workforce solutions, professional services, technology, or another B2B industry

Responsibilities

• Own Horizontal’s global content strategy and integrated editorial calendar, ensuring content aligns to business priorities, campaign goals, audience needs, and measurable outcomes.
• Manage the end-to-end content workflow from intake and planning through execution, distribution, measurement, and optimization in partnership with Marketing and Digital Strategy leaders.
• Collaborate with global marketing teams to support regional needs while maintaining consistency with Horizontal’s brand voice, messaging, and editorial standards.
• Identify opportunities to repurpose and scale content across social, email, web, sales enablement, events, PR, and thought leadership.
• Write, edit, and develop high-quality B2B content across thought leadership, case studies, executive/SME interviews, blogs, website content, PR, email, social, and sales enablement.
• Translate complex topics, market insights, and subject matter expert input into clear, compelling content tailored to target audiences.
• Apply strong editorial judgment to content planning, messaging, structure, tone, and storytelling while ensuring alignment with brand standards and channel best practices.
• Develop brand visibility content, including press releases, award submissions, sponsorship materials, thought leadership, case studies, and other content that elevates Horizontal’s reputation in the market.
• Own Horizontal’s global social media strategy as part of the broader editorial and campaign calendar.
• Manage planning, creation, scheduling, publishing, optimization, and reporting for social content across relevant platforms; Sprout Social experience strongly preferred.
• Monitor engagement, audience growth, platform trends, and content performance to provide actionable recommendations.
• Support employee advocacy by creating scalable processes, content prompts, and guidance that help employees and leaders share content authentically.
• Build and manage email campaigns, newsletters, nurture sequences, event promotions, and follow-up communications for campaigns, webinars, conferences, sponsorships, and hosted events.
• Develop automated workflows that support lead generation, customer engagement, event follow-up, and audience nurturing.
• Partner with marketing and sales stakeholders to align email content with campaign goals, audience segments, and conversion objectives.
• Analyze and optimize email performance across messaging, segmentation, subject lines, calls to action, deliverability, and conversions; HubSpot or similar platform experience preferred.
• Create and assist in optimization of website-related content in alignment with SEO best practices and digital strategy.
• Partner with the Director of Digital and Web Strategy on website content updates, SEO priorities, landing pages, content refreshes, and performance improvements.
• Apply SEO fundamentals to content planning, writing, metadata, internal linking, keyword usage, and content structure.
• Leverage AI tools, including Microsoft Copilot, ChatGPT, Claude, and other emerging technologies, to improve content ideation, research, drafting, editing, repurposing, and workflow efficiency.
• Identify opportunities to automate repetitive content and marketing tasks while maintaining accuracy, quality, originality, and brand alignment.
• Develop practical ways to use AI to scale content production, improve speed to market, and support stronger content operations.
• Stay current on emerging AI trends, tools, and best practices relevant to content marketing, social media, and marketing operations.
• Manage multiple content priorities, timelines, stakeholders, and deadlines in a fast-paced, cross-functional environment.
• Coordinate content intake, prioritization, production, review, approvals, and distribution across internal teams.
• Collaborate with executives, SMEs, sales, HR, events, creative, digital, and global marketing colleagues to develop effective content.
• Bring structure to ambiguous requests, proactively gather input, manage feedback, and translate business needs into actionable content plans.
• Partner with the Events Specialist and broader marketing team to support webinars, conferences, sponsorships, and hosted events, including promotional content, landing pages, follow-up communications, and event-related content logistics.
• Track, analyze, and report on content performance across social, email, campaigns, events, and other marketing channels.
• Use data and insights to evaluate content effectiveness, identify trends, and recommend improvements.
• Connect content performance to broader marketing goals, including engagement, brand awareness, lead generation, pipeline support, customer engagement, and revenue influence.
• Continuously optimize content strategy based on performance data, audience behavior, stakeholder feedback, and business priorities.
• Measure and optimize content performance tied to campaigns, events, social, email, web, PR, and brand visibility initiatives.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Wellness Resources

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed