Content Lead

Anon • San Francisco, CA

4d • Remote

About The Position

Own Anon's organic content engine as a sub-function of growth. Plan, produce, publish, and repurpose content across SEO and social, interview subject-matter experts and customers, and make sure sales has the proof assets they need. You may use external creators for volume — your job is the strategy, the editorial bar, and the through-line. This role sits inside the growth function and will likely report into the Growth Lead. We want consistent, on-strategy content across our owned channels — and we want it owned in-house, not contracted out. In our experience, contracting out the strategy of content is what makes it generic. Contracting out the production of content is fine and expected.

Requirements

• AI-native content producer. You generate written, image, and video content with AI tools every day — and you have a real point of view on how to keep AI output from looking and sounding like AI output.
• Hands-on with modern generation tooling: LLMs for copy, image models, and AI video tools for ad creative and short-form. You don't need to be an expert in all of them, but you should be fluent and fast-learning.
• Strong writing and editing. Direct, clear, persuasive. No corporate gloss. You can tell good output from bad and fix it.
• A creative eye for visuals — you can direct, select, and refine image and video creative even if you're not a trained designer.
• 2+ years owning content for a B2B services or agency business (or an equivalent body of work you can show).
• Understands SEO fundamentals (intent, on-page, internal linking, topical authority, AI-overview formatting).
• Comfortable with design and editing tools (Canva / Figma / CapCut or similar) to finish what AI starts.
• Portfolio of published work we can read.
• Strong opinions on what good B2B content looks like in 2026 (we'll ask).
• Can self-direct — you'll get strategic input, not daily art direction.

Nice To Haves

• On-camera comfort for short clips.
• Past experience writing for founders, operators, or specialty SMB.
• Familiarity with Google Search Console, analytics tools, and AI-visibility tracking tools.

Responsibilities

• Set the editorial and creative strategy across SEO content, social (LinkedIn, X, Instagram, etc.), paid ad creative, and sales enablement.
• Generate content with AI as the default production engine.
• Run the content pipeline end-to-end: topic/angle selection → keyword/intent → brief → generate → edit → publish → distribute → repurpose → measure.
• Produce ad creative at scale. Spin up dozens of image and video variants per concept so the Growth Lead always has fresh creative to test across paid and social.
• Treat creative as an experiment input, not a one-off deliverable.
• Interview internal SMEs and customers to extract real insight — generic, AI-flavored content is the failure mode we're hiring against.
• Build reusable content systems. Prompt libraries, brand/voice guidelines, and templates so quality holds as volume scales — and so our internal tools can lean on them.
• Pull in contractors for the work AI can't do well yet, while keeping voice, brand, and quality consistent.
• Track what moves pipeline. Rankings, impressions, clicks, engagement, creative-level performance, and leads influenced — surfaced in our internal dashboard, not just generic analytics tools.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed