Content Lead

Avoca • New York, NY

9h • $160,000 - $210,000 • Onsite

About The Position

Avoca is seeking its first dedicated Content Lead to establish and grow its content function. This role will be responsible for making Avoca a leading authority in how home services businesses leverage AI for growth. The Content Lead will own the strategy and execution of content initiatives, from ideation to distribution and measurement, aiming to increase Avoca's visibility across search and AI platforms. The position involves interviewing customers and subject-matter experts to transform Avoca's expertise and data into valuable content. A key aspect of the role is utilizing AI to enhance content production speed and scale while maintaining high standards of originality and quality. The content strategy will focus on driving demand generation, supporting campaigns, and generating qualified pipeline. This role reports to the Head of Growth and collaborates with Product Marketing, Brand, and Sales teams.

Requirements

• 5+ years of experience in content marketing, organic growth, or a similar role, preferably within a fast-growing B2B technology company.
• A portfolio showcasing excellent work and a proven track record of developing content programs that generate qualified traffic, conversions, and pipeline.
• Strong, up-to-date knowledge of SEO and AEO/GEO, including strategies for earning visibility and citations across AI search.
• Exceptional writing, interviewing, and narrative skills, with the ability to identify compelling angles and communicate complex ideas clearly and engagingly.
• Strong editorial judgment to differentiate genuine insights from generic content and transform ideas into credible, useful, and distinctive content.
• Experience creating content across the entire buyer journey, including high-intent organic pages, customer stories, original research, and other authority-building assets.
• Strong commercial and analytical acumen, including an understanding of demand generation and the ability to leverage performance data for improvement.
• Deep proficiency with AI tools and a demonstrated history of using them to significantly enhance content quality, speed, and volume.
• A strong instinct for compelling storytelling and the ability to extract differentiated insights and proof points from customers and subject-matter experts.
• A builder mentality, energized by creating strategy, standards, workflows, and measurement for a new content function.
• Commercial curiosity to understand customer motivations and how content can drive momentum throughout the buyer journey.
• A proactive approach to distribution and conversion, integrating these considerations from the outset.
• AI-native mindset, continuously optimizing workflows for better and faster content production without compromising output quality.
• Ability to stay ahead of AI search engine changes and translate these shifts into Avoca's content strategy.
• A balance of high standards and speed, knowing when to refine, when to launch and learn, and where to focus efforts for maximum impact.
• High agency, resourcefulness, collaboration, and enthusiasm for in-person work in NYC with an ambitious team.

Nice To Haves

• Experience marketing to SMB or mid-market buyers in a high-velocity sales motion.
• Experience in vertical SaaS, home services, or another industry-specific market.
• Hands-on experience with AI-search, SEO, and content tools such as Profound, Semrush, Google Search Console, or GA4.
• Experience transforming proprietary data or original research into content that earns attention, links, and citations.
• Experience creating video-first customer stories or translating written ideas into compelling video content.

Responsibilities

• Build and own Avoca’s content strategy, identifying key questions, topics, stories, and points of view based on customer needs, competitive landscape, and revenue potential.
• Increase Avoca’s visibility across Google and AI search by understanding buyer search behavior, creating authoritative content, and enhancing presence on AI-trusted sources.
• Manage the end-to-end content program, including research, interviewing, writing, and editing for high-intent pages, guides, customer stories, original research, lead generation assets, and social content.
• Develop and execute demand generation campaigns using content assets across various channels like search, paid email, and outbound.
• Define and monitor performance metrics related to search and AI visibility, traffic, conversions, opportunities, and influenced pipeline.
• Establish AI-first workflows to accelerate content research, creation, optimization, repurposing, and distribution while upholding originality, accuracy, and editorial quality.

Benefits

• Comprehensive medical, dental, and vision insurance
• Company-sponsored 401(k) through Vestwell
• Flexible PTO plus U.S. federal holidays
• Company-wide off-sites
• Daily in-office lunch through Parkday
• Monthly wellness stipend
• Dinner covered when working late
• Commuter benefits and late-night rideshare
• Standing desks and workspace accommodations available on request
• All core tools and software provided

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed