Content Lead, Local Marketing

Chick-fil-A, Inc. • Atlanta, GA

5d • Hybrid

About The Position

The role of the Content Lead, Local Marketing is to ensure the creation and deployment of local marketing content that equips Operators, their Restaurant Marketing Directors, and Staff with relevant and actionable information and resources. Success in this role will be defined by the ability to identify the needs of the target audiences and facilitate the creation of local marketing content across a range of platforms (e.g., Restaurant guides, field testimonials, local success stories, community-specific messaging, tools, etc.).

Requirements

• Proficiency in Canva
• Proficiency in Microsoft Office Suite (PowerPoint, Word, Excel, etc.)
• Strong written and visual communication skills
• Experience developing marketing toolkits, guides, playbooks, and templates
• Exceptional project management and attention to detail
• Knowledge of digital asset management platforms and content governance

Nice To Haves

• Proficiency in Adobe Photoshop (or Adobe Creative Cloud)
• Copywriting
• Familiarity with brand standards and visual identity systems
• Experience with instructional design and adult learning principles
• Experience creating content for distributed or franchise organizations
• Fluency in Spanish
• SEO

Responsibilities

• Develop a streamlined Local Marketing content strategy and calendar that aligns with business priorities.
• Ensure all resources are simple, actionable, and directly address the practical needs of Operators and Restaurant Marketing Directors.
• Create high-quality, high-impact content tailored for specific audiences.
• Deploy resources across multiple platforms in easy-to-consume formats to maximize accessibility and immediate application.
• Establish and manage a simplified system to source, catalog, and share Local Marketing best practices.
• Ensure cross-functional partners can easily access and leverage these insights.
• Stay current on marketing and communication trends to continuously simplify and refine the content approach, ensuring all materials remain relevant and effective.
• Lead the solicitation and curation of Operator success stories.
• Transform these real-world examples into clear, actionable case studies that promote local marketing excellence.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level