Content Designer

BMO • Toronto, ON

2d

About The Position

Creates, develops, and executes a brand content strategy taking into account the customer journey and intended customer experience. Contributes to the planning, development and management of content and produces content guidelines, assessments, models, plans, architecture and frameworks. Monitors the target audience’s needs and ensures content for various digital experiences, social media campaigns, surveys, etc. is usable, well-structured, easily found and aligned with organization brand and style guidelines. Applies knowledge digital properties and platforms to recommend, design and optimize content structure. Defines and develops key brand messages for content. Ensures that appropriate content is shown to a user in the right place and in the best format. Creates and communicates a content value proposition. Establishes content workflow, management and governance. Creates and disseminates content standards documents, such as style, tone of voice, and accessibility guidelines. Prioritizes, plans, delivers, and maintains content for multiple channels and audiences. Carries out user research and usability testing. Creates content models and gives recommendations for taxonomy and metadata. Uses analytics tools to monitor content traffic, engagement, leads and conversions after content is published. Optimizes content in-line with SEO best practices, carries out keyword research. Focus is primarily on business/group within BMO; may have broader, enterprise-wide focus. Exercises judgment to identify, diagnose, and solve problems within given rules. Works independently on a range of complex tasks, which may include unique situations. Broader work or accountabilities may be assigned as needed. Take measured risks while protecting the bank by applying our Risk Management Framework in the execution of your role, in line with our Risk Culture and within our approved Risk Appetite, making sound and risk informed decisions that align to business strategy, protect assets, and adhere to applicable policy documents (Frameworks, Policies, Standards, Procedures and Supporting documents), laws and regulations.

Requirements

• Foundational level of proficiency: Information Architecture.
• Stakeholder management.
• Agile Delivery and Development.
• Design Thinking.
• Video Production.
• Digital Fluency.
• Intermediate level of proficiency: Technology Graphic Tools.
• Technical Writing/Documentation.
• Illustration.
• Data Visualization.
• Imaging Tools.
• Media Content and Graphic Designs.
• Multimedia Technologies.
• Writing / Editing.
• Storytelling.
• Verbal & written communication skills.
• Collaboration & team skills.
• Analytical and problem solving skills.
• Data driven decision making.
• Typically between 4 - 6 years of relevant experience and post-secondary degree in related field of study or an equivalent combination of education and experience.
• Technical proficiency gained through education and/or business experience.

Responsibilities

• Creates, develops, and executes a brand content strategy taking into account the customer journey and intended customer experience.
• Contributes to the planning, development and management of content and produces content guidelines, assessments, models, plans, architecture and frameworks.
• Monitors the target audience’s needs and ensures content for various digital experiences, social media campaigns, surveys, etc. is usable, well-structured, easily found and aligned with organization brand and style guidelines.
• Applies knowledge digital properties and platforms to recommend, design and optimize content structure.
• Defines and develops key brand messages for content.
• Ensures that appropriate content is shown to a user in the right place and in the best format.
• Creates and communicates a content value proposition.
• Establishes content workflow, management and governance.
• Creates and disseminates content standards documents, such as style, tone of voice, and accessibility guidelines.
• Prioritizes, plans, delivers, and maintains content for multiple channels and audiences.
• Carries out user research and usability testing.
• Creates content models and gives recommendations for taxonomy and metadata.
• Uses analytics tools to monitor content traffic, engagement, leads and conversions after content is published.
• Optimizes content in-line with SEO best practices, carries out keyword research.
• Exercises judgment to identify, diagnose, and solve problems within given rules.
• Works independently on a range of complex tasks, which may include unique situations.
• Broader work or accountabilities may be assigned as needed.
• Take measured risks while protecting the bank by applying our Risk Management Framework in the execution of your role, in line with our Risk Culture and within our approved Risk Appetite, making sound and risk informed decisions that align to business strategy, protect assets, and adhere to applicable policy documents (Frameworks, Policies, Standards, Procedures and Supporting documents), laws and regulations.

Benefits

• health insurance
• tuition reimbursement
• accident and life insurance
• retirement savings plans

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree
• Number of Employees: 5,001-10,000 employees