Content & Design Specialist

Smith & Howard • Atlanta, GA

23h

About The Position

We are seeking a creative and detail-oriented Content & Design Specialist to drive the development and execution of compelling visual and written content across our marketing channels. This individual will own social media strategy and execution, lead web design direction and specifications, coordinate video production and strategy, and create original content that strengthens our brand voice and engagement. You'll balance hands-on creative work with strategic thinking, collaborating closely with senior marketers, external partners, and internal stakeholders to deliver content that resonates with our audiences.

Requirements

• Bachelor's degree in marketing, communications, graphic design, journalism, or related field; or equivalent professional experience.
• 1-2 years of professional experience in content creation, social media, design, or digital marketing (internships and freelance work qualify).
• Strong writing and editing skills with the ability to adapt tone and messaging across different platforms and audiences.
• Basic design proficiency (Adobe Creative Suite, Figma, Canva, or equivalent tools) and comfort learning new design software.
• Familiarity with social media platforms and content calendar management tools (e.g., Hootsuite, Buffer, Asana).
• Solid understanding of web design, UX principles, and digital best practices.
• Excellent organizational skills with the ability to manage multiple projects and deadlines.
• Collaborative mindset and ability to communicate effectively with cross-functional teams.
• Passion for staying current on marketing trends, digital tools, and emerging platforms.
• Portfolio demonstrating social content, copywriting, design work, or video projects (links or attachments welcome).

Nice To Haves

• Experience with video production, editing, or YouTube strategy.
• Exposure to marketing analytics and familiarity with Google Analytics or similar tools.
• Knowledge of content management systems (CMS) or basic HTML/CSS.
• Experience in professional services, B2B, or consulting marketing.
• Familiarity with brand guidelines and experience translating them across marketing touchpoints.

Responsibilities

• Serve as the primary point of contact for brand-related questions, guidelines, and asset management across the organization.
• Ensure consistent and accurate representation of our brand across all marketing touchpoints, including social media, web, campaigns, collateral, and external partnerships.
• Develop and maintain a working knowledge of brand guidelines, voice standards, visual identity, and positioning; educate internal teams and external partners on proper brand application.
• Review marketing deliverables from internal teams and agencies to ensure brand integrity, consistency, and alignment with our market positioning.
• Identify brand representation gaps, inconsistencies, or missed opportunities in the market and escalate recommendations to the marketing leadership team.
• Manage brand asset libraries and maintain up-to-date, accessible resources for teams and partners.
• Develop and execute social media content calendars aligned with marketing campaigns and brand messaging across platforms (LinkedIn, Instagram, Youtube, and emerging channels).
• Create original, on-brand social content including copywriting, graphic concepts, and video ideas that drive engagement and grow our community.
• Monitor social performance metrics and recommend optimizations to increase reach, engagement, and follower growth.
• Collaborate with designers, videographers, and external agencies on content production and refinement.
• Support the development of digital marketing strategies for landing pages, website updates, and customer experience improvements, in partnership with agency where appropriate.
• Create wireframes, design briefs, and detailed specifications for web development projects, translating strategy into actionable direction for developers.
• Stay current on web design trends, best practices, and emerging technologies to continuously improve our digital presence.
• Develop video content strategies aligned with marketing objectives, identifying formats and topics that engage target audiences.
• Coordinate video production projects, managing timelines, budgets, and creative direction with internal teams and external production partners or agencies.
• Participate in video shoots and content ideation sessions; assist with scripting, shot lists, and creative concepting.
• Review video deliverables for quality, accuracy, and alignment with brand standards; provide feedback and revisions.
• Repurpose video content across channels (social, web, email) to maximize reach and ROI.
• Collaborate with subject matter experts to develop thought leadership content and industry commentary.
• Ensure all written content aligns with brand voice guidelines and maintains consistent tone across channels.

Benefits

• competitive pay
• excellent training opportunities
• great benefits
• support and dedication from our leaders to help you achieve your career goals
• professional growth and advancement

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level