Content Specialist

Destination Cleveland • Cleveland, OH

3d • $56,414 - $70,517 • Hybrid

About The Position

Destination Cleveland is in the business of driving economic impact and stimulating community vitality for Cleveland through memorable leisure and business travel experiences. Our team is made up of passionate Clevelanders who want to help the community by marketing it as a destination. We have an unceasing love for Cleveland, and we never stop talking about it. We know Cleveland inside and out. We always believe this is our year ... and so is next year and the year after. We engage with our community (a lot). And we defend The Land to the core. But we’re not just talking the talk. We’re rolling up our sleeves and getting the job done. We’re a hub of hard-working, dedicated, innovative professionals. And that's who we like to hire.

The Content Specialist is responsible for the implementation, monitoring and optimization of Destination Cleveland’s digital content marketing strategies for the website, email communications and other digital platforms. Under the direction of the Sr. Manager, Content, the Content Specialist should strive above all else to foster appealing materials that will attract and retain traffic through targeted channels. The Content Specialist is responsible for ensuring that Destination Cleveland’s content initiatives are inclusive and reflective of Cleveland’s diverse communities (communities of color, LGBTQ+ individuals, people with disabilities, etc.) through daily implementation while continually optimizing its success with innovative formats, data and lessons learned.

Requirements

• Minimum of 2-5 years of content marketing (or related) experience.
• Proficient in AP Style writing and editing.
• Proficient in data analysis using Google Analytics.
• Proficient technology application skills: Advanced MS Office
• Familiarity with social media platforms (Facebook, Instagram, TikTok, LinkedIn).
• Familiarity with Search Engine Optimization (SEO).
• Familiarity with content management systems, Kentico preferred.
• Familiarity with digital asset management systems.
• Familiarity with editing applications such as CapCut and Canva.
• Possess expert-level written communications skills.
• Possess above-average editing skills.
• Possess strong verbal communications skills.
• Strong project management skills and ability to prioritize and manage multiple projects/responsibilities simultaneously while meeting stringent deadlines.
• Proven problem analysis and resolution at both a strategic and functional level; exceptional analytical skills.
• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
• Ability to interpret a variety of instructions furnished in written, oral, diagram or schedule form.
• Must be flexible and resourceful.
• Ability to frequently work flexible hours, including evenings and weekends
• Proficiency in social and digital marketing
• Outstanding organizational skills
• Strong team player
• Ability to work independently
• Ability to influence without authority
• Familiarity with the Cleveland area
• Knowledge of the internet
• Ability to set priorities and meet deadlines

Responsibilities

• Assists in the creation of the organization’s content strategies that seek to engage, inspire, educate and entertain audiences, as well as for special projects, campaigns and major events.
• Coordinates Digital Team projects (including timelines, plans, task prioritization and internal communication), both in the organization’s project management tracking system and internally.
• Proactively develops and implements creative and inclusive content to promote our diverse neighborhoods and communities, Cleveland’s visitor experience and unearth new conceptual directions.
• Helps maintain website content via a content management system, ensuring content and imagery is updated, relevant and accurate. Assists with page construction, as needed.
• Is responsible for regularly monitoring key performance indicators (KPIs), such as engagement rate, views, session duration, etc., to analyze and subsequently optimize the effectiveness of metrics.
• Produces content that embodies the voice of the Cleveland brand and is in tone with its respective audiences, while maintaining the highest level of accuracy. Must meet stringent and often shifting deadlines.
• Assists in the management of a diverse editorial team of freelancers.
• Maintains the content calendar.
• Researches and stays up to date on digital content marketing best practices, trends, innovation opportunities, competitor success and inclusive marketing strategies. Champions diversity and inclusivity in all content.
• Works with other members of the Content team to brainstorm new, innovative and creative content concepts across all platforms.
• Collaborates with and seeks input from the Marketing Division and other teams throughout the organization to facilitate the production of content that aligns with the content strategy and organizational goals, while identifying efficiencies.
• Partners with other Content teammates to fill gaps in work areas during times of high-volume content needs. This includes backfilling the content responsibilities for the Sr. Manager, Content as needed.
• Assists with Destination Cleveland events as needed including press trips, FAM tours, event input sessions, activations, etc.
• Performs other duties as assigned by the Sr. Content Manager and Sr. Director of Content & Managing Editor, as well as the Chief Marketing Officer.

Benefits

• Annual Bonus Potential: 4% of Salary

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed