Content Data Analyst

Workday • Pleasanton, CA

20h • Hybrid

About The Position

Workday is seeking a Digital Content Data Analyst to join their Content Marketing Analytics team. This role is responsible for owning and managing the end-to-end analytics process for content marketing. The analyst will use tools like Adobe Analytics, Snowflake, Sigma, ContentSquare, BrandWatch, and Google Search Console to track, analyze, and report on digital content performance across channels. The insights generated will help the team make informed decisions to optimize campaigns, improve customer experiences, and contribute to business growth. The team is committed to bringing passion for data and a focus on actionable insights to the Marketing organization, helping the broader Marketing team understand what's working, where to invest, and how to continuously improve content experiences. They shape content strategy through data, turning complex performance metrics into clear, meaningful recommendations that guide content planning, creation, and distribution. The team's work directly influences how Workday shows up in the market.

Requirements

• 5+ years of related experience in data analytics, digital analytics, or a similar role
• Experience with Adobe Analytics or a similar web analytics platform
• Experience working with data warehousing tools such as Snowflake or similar platforms
• Skilled in data analysis, with experience inspecting, cleansing, transforming, and modeling data to discover useful information and support decision-making, using tools and techniques such as statistical analysis, data visualization, and SQL
• Experienced in analytical thinking, with the ability to break down complex data into fundamental parts, identify patterns and trends in datasets, and apply logical reasoning to solve problems and inform strategy
• Proficient in data operations, with an understanding of the collection, processing, storage, and distribution of data, including experience improving data quality and implementing effective data governance practices
• Knowledgeable in business analysis, with the ability to evaluate organizational operations, interpret data to identify areas for improvement, and provide recommendations that support strategic planning and decision-making
• Experienced in data transformation, with the ability to convert data from one format or structure into another, clean and standardize data for analysis, and design effective transformation workflows
• Capable of sound decision making, with the ability to evaluate multiple options, assess potential outcomes, and select the best course of action to support content marketing goals and operational improvements
• Excellent communication skills, both verbal and written, with the ability to present complex data findings clearly to diverse audiences and collaborate effectively across teams

Nice To Haves

• Experience with ContentSquare, BrandWatch, and Google Search Console

Responsibilities

• Determining strategic goals and direction for Content Marketing using data and analysis
• Owning and managing the end-to-end analytics process for Content Marketing, including data collection, reporting, and insight generation across platforms such as Adobe Analytics, Sigma, ContentSquare, BrandWatch, and Google Search Console
• Delivering quarterly analytics reviews that include blog performance, goal tracking, and strategic recommendations for upcoming quarters and annual planning
• Representing Content Marketing in cross-functional discussions related to a Corporate Communications analytics framework
• Collaborating with the broader Marketing Insights Systems Orchestration team on cross-functional projects and data initiatives
• Transforming raw data into clear, compelling narratives that inform content strategy and help partners across Marketing understand performance trends

Benefits

• Workday Bonus Plan or a role-specific commission/bonus
• Annual refresh stock grants
• Comprehensive benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed