Associate Content Analyst

Adelphi Group • Calgary, AB

8d • CA$55,000 - CA$60,000 • Hybrid

About The Position

Are you obsessed with supporting the creation and distribution of compelling content? You know the importance of using content to support a client’s business goals and their customers’ information needs. Your hunger for learning content strategy comes from your analytical, organizational, and creative skills. As a budding Content Analyst professional at Critical Mass, you’ll have the opportunity to help guide the process of developing, organizing and positioning the best content possible. A fast-paced environment and concurrently running projects don’t faze you. You’re a fast learner who is able to emulate your peers, mentors and managers. You work hard on your own initiative and deliver solid work on time. You’re flexible enough to change direction on a dime and confident enough to seek expert help when you need it. You’re comfortable working through the content development process in word documents, spreadsheets and white boards. Your ability to learn and use software tools such as Figma, Excel, Powerpoint, Keynote, Word will ensure that you’re creating professional quality deliverables.

Requirements

• 2-3 years in content management strategy, content operations, technical content architecture, or content analysis
• Keen to develop better knowledge of Content Strategy best practices and the tools used to create deliverables while meeting deadlines.
• Strong proofreading, copyediting, and writing skills.
• Solid understanding of grammar rules.
• Experience or interest in analyzing and organizing content.
• Strong interpersonal skills.
• Experience or interest in, interpreting analytics, metrics, and user data.
• Great communicator and critical thinker.
• Attention to detail.
• Able to discuss, defend and debate concepts with team members.
• Participate in creative brainstorming and strategic execution.
• Flexibility to deal with ambiguity and constant changes in an extremely fast-paced environment.

Responsibilities

• Current state analysis of client digital properties including content audits, gap analysis and heuristic evaluations.
• Research, including conducting competitive audits, social audits, search audits, and analytics analysis.
• Preparing and presenting research summaries and reports.
• Mapping current state content back to new experiences and designs.
• Creating and maintaining content organization documents and deliverables.
• Helping to research, develop and document channel strategies and distribution plans.
• Helping to develop messaging, copy direction and style guidelines.
• Creating and maintaining content governance documentation.
• Show creative thinking and complete assignments rapidly, while demonstrating an attention to detail.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed