Content Creator [NYC]

Born Social•New York, NY
•Hybrid

About The Position

Born Social is seeking a full-time Content Creator to produce best-in-class, social-first content. The ideal candidate will be technically proficient and passionate about social media, capable of integrating brand messaging, audience insights, mobile-first shooting, and viral concepts. Our in-house creators work rapidly, producing platform-perfect content that is responsive to social media trends. This role is part of an integrated business within Croud, a global digital marketing company, and contributes to exciting new US-based projects, including work for the country's 250th anniversary in 2026.

Requirements

  • Strong experience creating social-first content with a deep understanding of what constitutes great content across TikTok, Instagram, YouTube, and other platforms.
  • Confidence in leading shoots, directing talent, and owning post-production.
  • Comfort stepping on camera when required.
  • A strong creative point of view.
  • Excellent attention to detail.
  • Genuine curiosity for emerging trends in content creation.
  • Natural collaborator and mentor who enjoys developing people and elevating creative standards.
  • Immersed in social and popular culture, consistently staying updated on the latest social trends.
  • Ability to think on your feet and move fast to adapt to daily trends.
  • Thrives in an agile and fast-paced environment with daily variety.

Responsibilities

  • Collaborate with Creatives on pre-production planning, including shot-lists, ensuring concepts and shooting techniques align with social-first and platform-native styles.
  • Coordinate with client stakeholders to complete pre-production actions, such as obtaining permissions and release forms, and advise on specific equipment needs for shoots.
  • Shoot video content for platforms like Instagram Reels, Stories, and TikTok, ensuring alignment with art direction and concepts.
  • Utilize social-first, platform-native shooting techniques (e.g., transitions, POVs) and demonstrate comfort with composition, lighting, and equipment usage.
  • Potentially feature in content when relevant to the work.
  • Deliver social-first edits, ensuring seamless clip synchronization with audio, a clear narrative, and consistency with platform-native executions.
  • Hand over edits to the Design team for out-of-platform builds, such as motion graphic overlays.
  • Educate other teams on best practices for in-app content and upskill team members on format best practices and delivery.
  • Build strong working relationships across account teams and departments, ensuring a high-quality experience through excellent communication and collaboration.

Benefits

  • 20 days vacation a year + 12 public holidays
  • Full Paid Medical Insurance (including dental and vision)
  • Annual performance bonus
  • 401k matching plan
  • Gym Membership contributions
  • Free fruit, breakfast cereals, snacks, soft drinks and tea & coffee
  • Free home office chair and screen
  • Quarterly team offsites / Regular socials
  • Free Citibike membership
  • Recruitment referrals bonus
  • Agile working policy
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