Content Creator

GE HealthCare

1d • $76,000 - $114,000 • Onsite

About The Position

GE HealthCare Advanced Imaging Solutions (AIS) portfolio is transforming healthcare through intelligent imaging, AI-enabled technologies, and connected care pathways. The Content and Creative Lead will play a critical role in shaping the content strategy. This role ensures every creative solution is strategically aligned with business objectives, delivers a consistent GE HealthCare brand experience, and produces measurable business impact. Reporting to the Head of Creative & Storytelling, this individual will oversee concept development, storytelling, messaging, creative quality, and innovation while leveraging emerging AI technologies to accelerate ideation, improve workflows, and enhance creative quality. AI will be used as a creative accelerator and not as a replacement for human judgment or the creation of final customer-facing content.

Requirements

• 6-8+ years of experience in creative leadership, content development or integrated marketing.
• Demonstrated experience leading enterprise-level creative campaigns.
• Exceptional storytelling, messaging, and creative direction skills.
• Strong understanding of digital marketing, branding, customer experience, and campaign development.
• Excellent presentation and executive communication skills.
• Ability to influence without direct authority across matrixed organizations.
• Legally authorized to work in the United States.
• Successful completion of a drug screen (as applicable).

Nice To Haves

• Experience in healthcare, medical technology, pharmaceutical, or life sciences industries.
• Experience working within an internal creative agency or integrated marketing organization.
• Familiarity with Adobe Creative Cloud, Workfront, Digital Asset Management (DAM) platforms, and collaborative creative workflows.
• Knowledge of healthcare regulatory and compliance requirements.

Responsibilities

• Developing and guiding high-quality content across campaigns, channels, and customer touchpoints.
• Writing, editing, and shaping messaging for campaign concepts, digital assets, event materials, video scripts, social content, presentations, sales enablement, and internal communications.
• Translating complex healthcare solutions into clear, compelling, audience-specific content that aligns with GE HealthCare’s brand voice, business objectives, and compliance requirements.
• Developing compelling narratives that translate complex healthcare technologies into clear customer value.
• Partnering with Marketing, Product Marketing, Commercial, Clinical, and Corporate Communications teams to build integrated campaign strategies.
• Guiding content architecture across the customer journey—from awareness through advocacy.
• Ensuring messaging reflects customer insights, business priorities, and clinical relevance.
• Establishing creative standards and review processes that ensure high-quality deliverables.
• Providing creative direction and coaching to designers, copywriters, agencies, and production teams.
• Conducting creative reviews and maintaining consistency across global campaigns.
• Championing continuous improvement in storytelling, visual design, and customer experience.
• Staying current on healthcare marketing trends, emerging technologies, and creative best practices.
• Introducing new approaches to storytelling, content creation, and customer engagement.
• Evaluating creative performance and recommending improvements based on data and customer feedback.
• Fostering a culture of experimentation, curiosity, and innovation.

Benefits

• medical
• dental
• vision
• paid time off
• a 401(k) plan with employee and company contribution opportunities
• life insurance
• disability insurance
• accident insurance
• tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed