Content Creator

General Robotics • Redmond, WA

4d • Onsite

About The Position

General Robotics is a physical AI research and deployment company building the platform to make robot intelligence accessible, fast to deploy and continuously evolving. Be part of the team advancing the frontier of robotics and turning breakthrough ideas into reality. The Role You'll lead content creation and social at General Robotics, extending our existing creative direction, voice, and brand identity across every asset and every channel. You'll sit on the marketing team and collaborate closely with engineering, research, and sales to turn what we're building into stories worth watching and assets worth using. It's a hands-on role: you'll own ideation and creation of all video and graphic assets, manage our social presence, and keep the brand current with the latest trends in the space.

Requirements

• 3+ years shooting, editing, and storyboarding video (professional cameras or iPhone).
• Post-production and light animation work in Premiere Pro.
• Graphic design skills in Figma, Canva, and Adobe Creative Cloud.
• Managed social media accounts in the tech space.
• Strong editorial instincts and narrative thinking.
• Ability to quickly absorb complex engineering concepts and translate them for non-technical audiences.
• Experience collaborating across product, engineering, and sales; ability to influence without authority.
• Exceptional relationship-building, communication, and strategic thinking skills.
• Based in or willing to relocate to the greater Seattle area.
• Authorized to work in the US.

Nice To Haves

• After Effects experience.
• Experience in robotics, deep tech, or a software startup.

Responsibilities

• Lead content strategy and execution across marketing, sales, and social channels.
• Own production of product demo videos end to end - narrative arc, storyboard, shooting, and editing.
• Manage and grow social media presence on platforms like X and LinkedIn, creating platform-specific content (video, graphics, carousels, diagrams, stills, benchmark charts).
• Create customer-winning assets including sales decks, brochures, one-pagers, and event/campaign creative, evolving them based on customer insights.
• Advance the website and written content (blogs, newsletters, social copy) in step with product milestones, product narrative, and marketing moments.
• Build AI workflows for asset creation, using generative tooling to speed ideation, variants, and output.
• Keep the content repository current and ensure team usage.
• Learn directly from engineering and research to translate complex concepts into clear, customer-ready narratives.
• Stay close to sales and customer conversations to shape future content.
• Contribute to the evolution of the brand as the product evolves.
• Operate with high ownership in a fast-moving environment, moving between planning, creating, editing, and optimizing.
• Identify gaps and build systems, workflows, and documentation to mature the marketing function.

Benefits

• Medical
• 401K
• Other health benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed