Content Creator & TikTok Affiliate Manager

X UP Brands • Rochester Hills, MI

5d • Onsite

About The Position

We're X UP Brands, a company that builds and scales consumer brands. With eight brands, approximately 60 employees across four countries, and $20M in revenue last year primarily through Amazon sales, we are looking to expand our presence on TikTok. This role is focused on developing our TikTok channel, which has been largely untouched. You will work from our Rochester warehouse, filming content on-site and building a creator program to engage hundreds of other individuals in content creation. Your primary responsibility will be to drive results from this channel. This is a hands-on role requiring active content creation, direct engagement with affiliate creators, and sample management, rather than just managing a social media calendar.

Requirements

• Ability to shoot and edit content for the company's brands.
• Experience running a TikTok Shop affiliate program, including demonstrable results.
• Willingness to work on-site in Rochester, Michigan, five days a week.
• Comfort being on camera or directing on-camera talent.
• Capacity to consistently produce 15-20 pieces of content per week without a significant drop in quality.
• Strong follow-up skills for creator outreach.

Nice To Haves

• Experience with TikTok Shop Seller Center.
• Familiarity with creator research tools such as Euka, Kalodata, FastMoss, Shoplus, or equivalent.
• Proficiency with editing software like CapCut or Premiere.
• Experience in the health, wellness, beauty, or jewelry categories.

Responsibilities

• Shoot and edit 15-20 pieces of short-form video content per week across various brands.
• Film content in the warehouse, including behind-the-scenes footage, unboxings, packing processes, product close-ups, and manufacturing insights.
• Act as the on-camera talent or direct others who are.
• Experiment with different formats and creative approaches, focusing on successful strategies.
• Create a library of raw footage for the team to utilize.
• Identify and recruit suitable creators for each brand whose audience aligns with wellness, jewelry, and health products.
• Manage outreach to creators via DMs, emails, and follow-ups, maintaining a tracked pipeline.
• Oversee the TikTok Shop affiliate program, including invitations, commission structures, collaborations, and sample distribution.
• Ensure consistent content posting from creators.
• Write creative briefs that provide creators with a clear direction while allowing creative freedom.
• Report on key performance metrics such as creator activity, Gross Merchandise Volume (GMV), top-performing videos, and strategic recommendations.

Benefits

• $50,000–$65,000 base salary
• Performance bonus tied to affiliate program results
• Access to a warehouse, studio corner, and budget for gear
• Opportunity to work with eight diverse brands
• Direct access to the CEO
• Opportunity to build and own a new channel

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed