Content Creator, Sports

USA TODAY Co.

24d • $25 - $39 • Remote

About The Position

USA TODAY is seeking a dynamic Content Creator to amplify its Sports journalism across its website, app, social platforms, and newsletters, with the goal of expanding reach and deepening audience engagement. The ideal candidate is a dynamic, personality-driven creator with extensive experience in sports content creation and a strong understanding of how sports fans discover and engage with content. This role requires comfort on camera and the ability to build personal connections with audiences through compelling, platform-native storytelling, particularly in video, social media, and newsletters. This is not a traditional producer, social media, or newsletter management role; the primary focus is on creating distinctive content and designing a cohesive off-platform audience experience. The role involves strategic work across Instagram, TikTok, YouTube, Reddit, and emerging platforms to reach younger and traditionally underserved audiences, deepen engagement, and transform successful ideas into repeatable growth strategies. This role may require working extended hours, including evenings, weekends, and holidays, sometimes unexpectedly, when news requires it.

Requirements

• Bachelor’s degree in communications, journalism, public relations or related field or equivalent combination of education and experience.
• 3+ years of experience, preferably in a digitally-focused news organization.
• Journalism experience or education is mandatory, as is sports specific experience.
• Experience creating content optimized for social media, newsletters or search.
• Experience with SEO, Instagram, YouTube and TikTok at a minimum.
• Commitment to detail, accuracy and fairness and an understanding of journalistic ethics and best practices.
• Ability to multitask and excel under deadline pressure, using time efficiently.
• Expertise creating content on TikTok, YouTube and Instagram is required at a minimum.
• Experience with video editing tools in-app, and third-party tools like Canva, Premiere and more.
• Excellent communication skills, both written and verbal, to collaborate across teams.
• Familiarity with news products and journalism and understanding of media analytics and ethics.
• Applicants must be authorized to work in the applicable location.

Nice To Haves

• Comfort using analytics tools such as Parse.ly, Google Analytics, Google Trends, and social and newsletter engagement insights to make data-informed decisions is also a plus.
• Experience with third-party distribution tools like Hootsuite, True Anthem and Echobox is preferred.

Responsibilities

• Curate and program the USA TODAY Sports homepage and craft app alerts to showcase timely, relevant, and high-performing content.
• Create engaging social content that reflects USA TODAY’s voice and resonates with USA TODAY Sports audiences, including video.
• Curate and/or write USA TODAY Sports newsletters, deepening 1:1 connection with our audience.
• Partner with reporters, editors, and audience development teams to amplify coverage and identify promotional opportunities, including live events, comments, and AMAs.
• Execute on our user-generated content strategy, packaging this content for use on site and off-platform, in addition to managing influencer outreach and partnerships as needed.
• Assist with optimization of on-site content for discoverability.
• Experiment with emerging platforms and tools to further accelerate our audience growth.
• Help with live coverage for breaking news and tentpole events.

Benefits

• The hourly rate for this role will range between $25.48 and $39.42. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level