Content Creator & Editor

Panera Bread • Newton, MA

4d • $83,685 - $100,423 • Onsite

About The Position

At Panera, the Content Creator & Editor creates culturally relevant, attention-grabbing content to spark engagement, build brand affinity, and amplify the brand across social, digital, loyalty, PR, and in-café experiences. This hands-on creative role takes content from concept through production, shooting, editing, and publishing, translating brand priorities, campaign ideas, cultural moments, product stories, and trends into engaging work for platforms such as TikTok, Instagram, YouTube, email, web, and other digital experiences.

The role balances real-time, fast-moving social content with highly produced brand storytelling. The creator works with Social, Brand, Creative, PR, Content Production, Culinary, Influencer, Media, and other teams, as well as agencies and production partners, to identify content opportunities, execute productions, and extend the value of larger campaigns and shoots. Content performance and audience response inform ongoing creative testing and optimization.

The position is based in Newton, Massachusetts, with in-office presence three days per week. Beginning in July 2027, the role transitions to four in-office days per week, Monday through Thursday, in Weston, Massachusetts. Required travel is 30%. The listed annual pay range is $83,685–$100,423; actual compensation depends on factors including relevant experience, job-related knowledge, skills, and geographical location.

Requirements

• 3–5+ years of experience creating social-first content for a brand, agency, publisher, creator, or production environment.
• A strong portfolio demonstrating hands-on experience concepting, shooting, producing, and editing social content.
• Demonstrated production experience across short-form video, photography, talent shoots, and/or branded content.
• High proficiency in short-form video creation and editing, using Adobe Premiere Pro, After Effects, CapCut, Canva, or similar platforms.
• Comfort shooting high-quality content on mobile devices and professional camera equipment.
• Deep expertise in TikTok, Instagram, YouTube, and emerging social platforms, with an understanding of how creative should differ by channel.
• Strong creative instincts and the ability to recognize what will make people stop scrolling, watch, engage, and share.
• Deep immersion in internet culture, entertainment, creators, memes, trends, and evolving social behaviors.
• Comfort appearing behind or in front of the camera when needed and directing talent to achieve strong social performances.
• Ability to identify and maximize content opportunities across larger campaigns, productions, or brand initiatives.
• Experience managing productions from concept through post-production, including timelines, talent, locations, shot lists, budgets, and external partners.
• Agility and ability to create high-quality work in a fast-paced, reactive environment.
• Excellent project management and communication skills, with strong attention to detail.
• Collaborative, proactive, resourceful, and energized by turning ideas into content.

Nice To Haves

• Strong understanding of food and lifestyle content creation.

Responsibilities

• Concept, shoot, produce, edit, and publish high-quality, platform-native content across TikTok, Instagram, YouTube, Threads, and emerging channels.
• Own content from idea through execution, translating briefs, brand priorities, cultural moments, and trends into social-first creative.
• Capture food, talent, lifestyle, behind-the-scenes, reactive, and lo-fi social content.
• Plan and execute social content shoots, including shot lists, talent direction, locations, props, production schedules, and post-production.
• Partner with Creative and Content Production leads before shoots to shape content opportunities, coverage, formats, shot lists, and post-production needs.
• Identify incremental social content opportunities across brand, campaign, photography, and video productions.
• Create and edit short-form video using tools such as Adobe Premiere Pro, After Effects, CapCut, Canva, and platform-native editing tools.
• Adapt content and storytelling for social, PR, loyalty, email, ecommerce, and broader marketing initiatives.
• Balance highly produced brand storytelling with fast, culturally relevant content that can be created and published in real time.
• Identify trends, formats, sounds, memes, and cultural conversations and determine how Panera can participate authentically.
• Develop repeatable social franchises and content series that build recognition, engagement, and fandom.
• Capture food in a craveable, high-quality way while maintaining a distinct social-first aesthetic.
• Extend, repurpose, and refresh existing content and assets for new channels, audiences, and marketing needs.
• Partner with external agencies, creators, photographers, videographers, and production partners when additional support is needed.
• Translate larger brand campaigns into channel-native content ideas rather than simply adapting traditional marketing assets.
• Proactively develop creative concepts to amplify brand campaigns, product launches, cultural moments, loyalty initiatives, and social storytelling.
• Maintain awareness of social culture, creator trends, platform behaviors, and emerging content formats.
• Help evolve Panera’s social creative identity and establish a recognizable visual and verbal presence across platforms.
• Partner with Brand, Creative, Culinary, PR, Influencer, Media, and other marketing teams to identify social-first storytelling and content amplification opportunities.
• Collaborate with chefs, café teams, creators, influencers, executives, and talent to capture engaging content.
• Contribute social, cultural, and creator-led opportunities to content planning and broader content capture discussions.
• Work with Brand Expression and Content Production teams to ensure content reflects Panera’s voice, visual identity, and creative standards; direct agency and production partners as needed.
• Monitor content performance and use insights to improve creative.
• Identify formats, hooks, talent, topics, and creative approaches that drive engagement, reach, and conversation.
• Test creative approaches and iterate based on audience response.
• Maintain organized workflows and collaborate with asset management partners to ensure content is tagged, archived, and reusable.
• Use emerging tools, including AI-enabled workflows, to improve ideation, editing, adaptation, and production efficiency while maintaining brand standards.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed