Content & Audience Marketing Director

Informa Group Plc. • New York, NY

2h • Hybrid

About The Position

The Director of Content & Audience Marketing is a strategic leadership role focused on driving audience growth across the portfolio to support both commercial and attendee marketing journeys. In this position you will be responsible for overseeing the development of strategic personas, understanding audience needs, and ensuring the brand identity and audience value proposition are consistently represented across all channels for events & media platforms within the portfolio. By leading always-on campaigns and content marketing initiatives at the top of the funnel across the portfolio, you will ensure the portfolio delivers meaningful audience growth, engagement, builds brand loyalty, and drives measurable business outcomes. You will report into the VP of Marketing of the Portfolio.

Requirements

• Proven experience in content and audience marketing in high-paced environments, with expertise in audience growth strategies, persona development, and brand management.
• Strong ability to build cross-functional relationships, particularly with commercial, attendee marketing, and strategic insights teams, to align on shared goals.
• Data-driven mindset with a focus on delivering audience-centric solutions and measurable outcomes.
• Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels.
• Expertise in content marketing, campaign execution, and audience engagement strategies, with a track record of delivering impactful results

Nice To Haves

• If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

Responsibilities

• Develop and execute a comprehensive content and audience marketing strategy that drives audience growth and engagement across the portfolio, feeding into commercial and attendee marketing journeys.
• Oversee the creation and refinement of strategic personas, ensuring a deep understanding of audience needs, behaviors, and preferences to inform marketing strategies.
• Define and maintain a holistic audience value proposition broken down by persona and event USPs across the portfolio, ensuring alignment with business objectives and brand identity.
• Lead the development and execution of always-on campaigns and content marketing initiatives to build audience loyalty and deliver measurable results.
• Own the brand identity across all channels, ensuring consistency and alignment with the portfolio’s strategic goals and audience expectations.
• Develop and communicate a compelling audience value proposition that resonates across diverse segments and supports long-term engagement.
• Collaborate with cross-functional teams to ensure the brand identity and messaging are integrated seamlessly into all marketing and communication efforts.
• Lead and mentor a high-performing marketing team of brand marketeers, campaign managers, and social media managers, fostering a culture of innovation, accountability, and collaboration.
• Oversee the development, briefing, and optimization of strategic campaigns that drive audience growth, engagement, brand recognition and loyalty
• Continuously optimize marketing initiatives based on performance data, attendee feedback, and market trends.
• Drive audience acquisition and retention strategies, leveraging data-driven insights to optimize campaigns and content for maximum impact.
• Partner with commercial and attendee marketing teams to design a uniform brand experience across audience-centric journeys that enhance engagement and deliver tangible results.
• Monitor and analyze audience growth metrics, providing actionable insights to refine strategies and improve performance.
• Lead the creation and distribution of high-quality, engaging content that aligns with audience needs and supports portfolio objectives.
• Oversee the planning and execution of always-on campaigns, ensuring they are data-driven, targeted, and designed to deliver measurable outcomes.
• Continuously optimize content marketing initiatives based on performance data, audience feedback, and market trends.
• Build strong relationships with commercial, attendee marketing, and across event teams to align on shared goals and priorities that align to the brand identity.
• Foster collaboration across the portfolio to ensure audience insights are integrated into all marketing and business strategies.
• Leverage audience intelligence and analytics to inform segmentation, targeting, and content strategies.
• Establish and monitor KPIs to measure the effectiveness of audience growth and content marketing efforts, providing actionable insights to drive continuous improvement.
• Run executive updates and sprint reviews to report on audience growth, campaign performance, and next-step recommendations.

Benefits

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees