Consumer Manager, Account Director

Accenture•Detroit, MI

6d•Remote

About The Position

As a Consumer Manager (Account Director) within Accenture Song, you are a strategic connector and narrative driver embedded in client’s consumer segments, supporting multiple brands. You bring structure and clarity to strategy, brand repositioning, and integrated planning — translating ambiguous direction into actionable plans and compelling outputs that earn leadership alignment and client buy-in. You're someone who thrives at the intersection of big-picture strategy and practical execution. You can synthesize research, data, and business insights into clear strategic direction, and you know how to carry that strategy through into in-market delivery — maintaining oversight and course-correcting when strategy and execution drift apart. You're a strong storyteller who can simplify complexity, influence without authority, and keep cross-functional teams moving in the same direction during a period of meaningful transformation.

Requirements

Minimum 7 years of experience in marketing strategy, brand strategy, or integrated planning.
Demonstrated experience translating strategy into clear plans, narratives, and outputs that drive alignment
Experience working within or alongside a complex client organization or marketing transformation initiative
Strong background in brand repositioning, campaign planning, or multi-brand portfolio management

Nice To Haves

Bachelor's degree or equivalent (minimum 12 years) work experience
Experience supporting or leading marketing transformation and delivery model change
Familiarity with Consumer/CPG or automotive/energy categories
Strong executive communication skills — able to build and deliver leadership-ready narratives and recommendations
Proven ability to collaborate across strategy, creative, media, PM, and analytics functions without formal authority
Comfort operating in fast-paced, ambiguous environments with a bias toward clarity and forward momentum
Experience using performance data and research to inform strategic refinement and in-market optimization

Responsibilities

Contribute to consumer segment strategy and portfolio brand repositioning across multiple brands - including messaging, creative direction, and positioning outputs
Translate evolving strategic direction into clear, structured plans that teams can understand and act on
Support mobilization and transition to Accenture's new marketing delivery model, identifying friction points and improving ways of working
Lead integrated planning across brand, media, creative, sales, and analytics — ensuring plans are actionable and connected to strategy
Maintain execution alignment and oversight by partnering with PMs and delivery teams to track strategic intent in-market and close gaps
Build performance narratives and leadership materials that support decision-making, KPI tracking, and continuous optimization
Enable feedback loops from execution back into strategy, using data and performance insights to refine direction and drive results