HyperX Consumer Insights Specialist
About The Position
HyperX is looking for a research and consumer insights professional who enjoys uncovering the “why” behind consumer purchase decisions, product trends, and marketplace dynamics. This research specialist will initiate and synthesize primary and secondary research into actionable business insights that drive the business forward. This role supports the global research efforts across all product categories and therefore needs to be able to work cross-functionally and globally. At HyperX, we’re all gamers and we all bring something valuable to the game. We are always learning, always evolving, and we know that together, we win. We collaborate across functions and time zones in our dynamic global environment, and together we foster a culture where all ideas are welcome, and all individuals are empowered to do their best. If you are passionate about products and want to help shape the future of gaming peripherals, we want to hear from you. This role is responsible for conducting comprehensive market research and competitive intelligence projects, encompassing primary and customer research. The role oversees the development and maintenance of organized databases, provides critical market intelligence, monitors industry trends, and conducts strategic customer, competitor, and market intelligence. Additionally, the role leads preparation of the project reports and presents insights and recommendations.
Requirements
- 3+ years’ experience in consumer/market research and insights at a research firm or client-side in a related area such as entertainment, consumer technology, or media
- Bachelor’s degree or equivalent in an area that offers value to this role such as psychology, economics, business, marketing, statistics, or other related fields
- Well-versed in conducting custom research in a related area
- Strong quantitative skills and analytical
- Knowledgeable about gaming, competitive landscape, and peripherals
- Adept at uncovering actionable insights and stories within the data
- Self-starter and able to dive into projects, can perform research tasks yourself or utilizing internal resources
- Experienced presenting and communicating insights to executives
- Ability to tell a compelling story with data
- Expertise in Excel, PowerPoint,
- Qualtrics, Survey Monkey, Discord
Responsibilities
- Conducts end-to-end market research and competitive intelligence projects including primary and customer research.
- Develops and leads maintenance of organized databases, infrastructure, and repositories of research data, ensuring data accuracy and security.
- Provides market intelligence such as market size analysis and industry trends for products, services, and solutions to support marketing planning and development.
- Monitors and develops reports on market trends and interprets industry reports to determine applicability for each business unit and solutions group.
- Conducts high-quality strategic customer, competitor, and market intelligence projects to support decision making and strategic planning.
- Leads tracking and monitoring of program metrics versus predetermined benchmarks and oversees consolidation of market research expenditure requests to determine ability to fund requests.
- Oversees data collection efforts, both primary and secondary research, ensuring data quality and accuracy.
- Leads preparation and presents reports summarizing market and consumer research findings, insights, and recommendations.
- Solves difficult and complex problems with a fresh perspective, demonstrating good judgment in selecting creative solutions and managing projects independently.
- Leads moderate to high complexity projects, delivering professionally written reports, and supports the realization of operational and strategic plans.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave (US benefits overview)
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
