Consumer Insights Manager

Checkers Drive-In Restaurants, Inc.•Tampa, FL

1d•Hybrid

About The Position

The Consumer Insights Manager at Checkers and Rally’s will lead the development and optimization of research activities across the Brand, leveraging primary, secondary and syndicated research data sources. Mastery of both quantitative and qualitative research methodologies is necessary to ensure the delivery of actionable insights to drive brand affinity, guest satisfaction, and visit frequency. As a champion of the voice of the consumer, the Manager, Consumer Insights must possess outstanding analytical and communication skills, while being adept with time management to juggle multiple projects and priorities.

Requirements

Bachelor’s degree in Marketing Research, Psychology, Anthropology, Sociology, Advertising, Statistics, or related discipline is required.
5+ years prior relevant experience in consumer research in B2C context
Extensive experience with both qualitative and quantitative research methodologies and an interest in exploring emerging approaches.
Strong analytic problem-solving skills and a natural curiosity to continually dig beyond the surface for deeper-level insights that drive the business and a competitive advantage.
Advanced fluency in Microsoft Office Suite, especially in Excel and PowerPoint is essential.
Experience using statistical analysis software such as SPSS or comparable tools to analyze, interpret, and report data.
Storyteller with strong communication and writing skills.
Effective time-management, and able to simultaneously support multiple projects.
Strong interpersonal skills to enable collaboration with other departments and vendors

Nice To Haves

Master’s degree in business administration (MBA), Marketing Research (MMR), or other social science, is preferred.
Foodservice marketing research experience a plus

Responsibilities

Develop consumer research learning plans to address the critical needs of the business, in collaboration with key cross-functional stakeholders.
Optimize the pool of research vendor partners utilized to facilitate project work, ensuring pragmatic balancing of research rigor with cost/investment. Lead projects from proposal development and approval to full-scale execution.
Translate insights into strategic recommendations that influence brand, menu, media, operations, and growth priorities.
Serve as the subject matter expert in understanding and articulating consumer needs and how they intersect with the Brand’s position and performance in the QSR marketplace, including but not limited to Brand perceptions and usage, menu offerings/optimization, and in-store experiential elements.
Own and advance the enterprise consumer learning agenda for menu innovation, guest experience, brand positioning, and marketplace performance. This includes product concept screening protocols/processes/models, qualitative focus group moderating/reporting, and menu optimization and item satisfaction measurement.
Manage and evaluate a portfolio of strategic research and data partners, ensuring methodological rigor, cost discipline, speed, and actionable output. Act as primary point of contact with syndicated data suppliers including Technomic (Brand Health Tracking) and Circana (consumer visit behavior). Partner with Consumer Insights Analyst on panel research usage and optimization. Establish protocols for on-going systematic sharing of insights culled from any/all available external data sources.
Together with the Director, help lead annual Consumer Insights plan development, and proactively recommend optimizations to plan throughout the year to address new/evolving needs.
Provide primary support for daily ad hoc requests and other duties as assigned.