Consumer Insights Senior Analyst

FanDuel • New York, NY

21h • $86,000 - $108,000 • Hybrid

About The Position

FanDuel is seeking a Consumer Insights Senior Analyst to execute a high impact research agenda across multiple business verticals, including Daily Fantasy, Sportsbook, Horse Racing and Casino. The senior analyst will collaborate with teams across the marketing and commercial organizations to identify and operationalize projects that generate actionable insights.
In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

Requirements

• 3+ years of market research and/or consumer insights experience with at least 2+ years on research vendor side
• 2+ years of experience managing custom research projects from conceptualization to completion.
• Proven proficiency with sampling, survey design, and data analysis.
• Experience with Qualtrics and/or other DIY Survey creation tools
• Experience measuring advertising effectiveness studies.
• Experience in brand tracking & customer tracker research tools.
• Strong Excel and PowerPoint skills required, experience with Tableau or other data visualization tools preferred.
• Ability to leverage and integrate information from a variety of sources to generate insights.
• Proficient in creating stories and gleaning actionable insights from a variety of disparate data sets
• Proficient in visualizing data effectively and presenting to key internal clients
• Demonstrated ability to be a pragmatic problem-solver.
• A curious, agile, team-oriented, and critical thinker
• Acute attention to detail
• Strong oral and written communication skills
• Strong analytical and organizational skills.
• Ability to manage multiple disparate projects concurrently.
• Bachelor’s degree required.

Nice To Haves

• Experience in technology, sports, or gaming categories a plus.

Responsibilities

• Working with the Market Insights Director, fully manage qualitative and quantitative custom research projects including brand and customer tracking programs from conceptualization to reporting and interpretation. Responsible for scoping programs to answer business need, sample planning, methodology and survey design, data analysis and reporting.
• Assist Research team members on additional projects, as needed, with data pulls, analysis, and presentation development
• Provide support in efforts to evolve and enhance brand and customer tracking initiatives
• Responsible for scoping ad hoc research projects and objectives, planning sample specifications, identifying/designing optimal methodologies, developing and programming surveys, and analyzing /reporting timely, error-free data and insights
• Assist the team in addressing business requests by synthesizing data from custom research, syndicated sources, and other internal analytics and business intelligence sources and translating learnings into visually compelling presentations and POVs
• Build trusted relationships with cross-functional teams and stakeholders, and actively engage in presenting and socializing insights to aid in decision-making and inspire action
• Participate in team efforts to improve and discover innovative/actionable research methodologies.
• Collaborate with team managing key research vendors.
• Maintain regular reporting of insights to help internal clients understand the category and brand landscape

Benefits

• We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
• We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards.
• Benefits differ across location, role, and level.
• medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits.
• This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation.
• This role includes paid personal time off and 14 paid company holidays.
• FanDuel offers paid sick time in accordance with all applicable state and federal laws.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level