Consumer Insights Lead

Harley-Davidson•Milwaukee, WI

1d•$110,300 - $171,000•Onsite

About The Position

At Harley-Davidson, we are building more than machines. It’s our passion and commitment to continue the evolution of this storied brand, and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us? Harley-Davidson Motor Company, founded in a humble Milwaukee backyard shed in 1903, still calls the city home. Today, its Corporate Campus includes a 4.8-acre public park—a welcoming greenspace open to all. Join our team as a Lead Consumer Insights. The Lead position will be responsible for planning and conducting multiple significant research projects to support high-impact business assignments for the U.S. and International markets. This position will use advanced knowledge of Market Research to design the appropriate research methodology and oversee research development and execution to meet Harley-Davidson business objectives.

Requirements

High School Diploma or Equivalent Required
Typically requires a minimum of 8 years of market research, consumer insights or account planning experience with global consumer brands or global vendors.
Quantitative analysis skills using STATA, SPSS, R, or other statistical language preferred

Nice To Haves

Bachelor’s Degree or Advanced Degree in Marketing, Psychology, Sociology, Business Management or associated field Preferred.
Insatiably curious about all aspects of the markets, the brands, the people and the culture that affect Harley-Davidson.
A passion for consumer understanding and the ability to turn insights into mind and heart-opening ideas and solutions.
Expert in designing and conducting primary qualitative research (interviews, ethnographies, etc.)
Expert in designing and conducting survey research
Expert in creating statistically representative survey sample plans
Proficient in leveraging statistical analysis techniques such as cluster analysis, regression analysis, correlation analysis and driver analysis to help uncover deeper insight
Global perspective and understanding, thinking across borders and cultures with an innate understanding of cultural nuances.
Ability to frame problems and solutions and bring structure to ambiguous environments.
A true team spirit who thrives on working as part of an enthusiastic and energetic team, and inspiring others; demonstrating a collaborative approach to achieving results and encouraging the inputs and ideas of others.
Strong communication skills: written, oral, and formal presentations.

Responsibilities

Oversee all phases of market research, including defining objectives, choosing methodologies, and managing projects timelines and associated budgets.
Has a deep understanding of qualitative and quantitative research methodologies, along with the strengths and weaknesses of various approaches, to help determine the best fit.
Upon completion, this position synthesizes the collected data, authors reports, and presents authoritative, business-oriented consumer insights to stakeholders.
Develops research plans for consideration and allocation of funds.
Oversees projects and shares progress reports and timelines in order to inform management of current status of each project.
Proactively seek opportunities to strategically link and leverage internal and external knowledge sources to create more complete/deeper insights or best practices.
Communicating results clearly and effectively via presentations, reports, and participating in special cross-functional teams requiring consumer insights.