Consumer Insights Analyst - Fall 2026 Co-op/Intern

Definity Insurance Company • Toronto, ON

8h • Hybrid

About The Position

This is a co-op/intern placement for Fall 2026, lasting 4 months. Definity offers rewarding work and real-life experience where contributions, creativity, and energy are put to good use. The role involves supporting strategic goals in a supportive team environment. Definity is a company that takes care of its people and has a track record of doing significant work.

Requirements

• Currently enrolled in or recently graduated from a Bachelor’s program in Marketing, Business, Psychology, Statistics, Tech or a related field.
• Strong analytical and problem-solving skills.
• General aptitude for data and math
• Some familiarity/ knowledge of survey platforms (e.g., Qualtrics, SurveyMonkey) and data analysis tools (e.g., Excel, SPSS, R, Python).
• Excellent written and verbal communication skills.
• Ability to work independently and in a team environment.
• Detail-oriented with a passion for understanding consumer behavior.

Responsibilities

• Assist in designing and executing qualitative and quantitative research projects (e.g., surveys, focus groups, secondary data analysis).
• Analyze consumer data using tools like Excel, SPSS, or Tableau to identify trends and patterns.
• Support the development of customer segmentation models and personas.
• Help prepare presentations and reports that translate complex data into clear, actionable insights.
• Collaborate with marketing, product, and sales teams to align research findings with business objectives.
• Monitor industry trends and competitor activities to provide contextual insights.

Benefits

• Meaningful work forwarding our purpose of building a better world by helping our clients and communities adapt and thrive in their hardest times of need.
• Culture of accountability, empowerment, and collaboration.
• Opportunities to support personal and professional growth through real-life experience and unique learning opportunities.
• Opportunity to join our employee groups - focused on women's empowerment, LGBTQ+, anti-racism and cultural equity, and environmental activism.
• Determined to create positive change for our environment, our people, and our communities, now and in the future.

What This Job Offers

• Career Level: Intern