Consumer Insights Analyst - Fall 2026 Co-op/Intern

Definity Insurance CompanyToronto, ON
Hybrid

About The Position

This is a co-op/intern placement for Fall 2026, lasting 4 months. Definity offers rewarding work and real-life experience where contributions, creativity, and energy are put to good use. The role involves supporting strategic goals in a supportive team environment. Definity is a company that takes care of its people and has a track record of doing significant work.

Requirements

  • Currently enrolled in or recently graduated from a Bachelor’s program in Marketing, Business, Psychology, Statistics, Tech or a related field.
  • Strong analytical and problem-solving skills.
  • General aptitude for data and math
  • Some familiarity/ knowledge of survey platforms (e.g., Qualtrics, SurveyMonkey) and data analysis tools (e.g., Excel, SPSS, R, Python).
  • Excellent written and verbal communication skills.
  • Ability to work independently and in a team environment.
  • Detail-oriented with a passion for understanding consumer behavior.

Responsibilities

  • Assist in designing and executing qualitative and quantitative research projects (e.g., surveys, focus groups, secondary data analysis).
  • Analyze consumer data using tools like Excel, SPSS, or Tableau to identify trends and patterns.
  • Support the development of customer segmentation models and personas.
  • Help prepare presentations and reports that translate complex data into clear, actionable insights.
  • Collaborate with marketing, product, and sales teams to align research findings with business objectives.
  • Monitor industry trends and competitor activities to provide contextual insights.

Benefits

  • Meaningful work forwarding our purpose of building a better world by helping our clients and communities adapt and thrive in their hardest times of need.
  • Culture of accountability, empowerment, and collaboration.
  • Opportunities to support personal and professional growth through real-life experience and unique learning opportunities.
  • Opportunity to join our employee groups - focused on women's empowerment, LGBTQ+, anti-racism and cultural equity, and environmental activism.
  • Determined to create positive change for our environment, our people, and our communities, now and in the future.
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