Consumer Go-to-Market Marketing Manager

Advanced Micro Devices, Inc•Austin, TX

13d•Hybrid

About The Position

ADVANCE YOUR CAREER. ADVANCE THE WORLD. At AMD, we believe technology has the power to solve the world’s most important challenges. From advancing healthcare and scientific discovery to powering AI and the technologies people rely on every day, innovation at AMD is shaping the future. Whether you’re designing next-gen processors, enabling AI breakthroughs, or bringing leading edge products to market, every role at AMD contributes to something bigger — technology that moves the world forward. Join us and, together, we’ll advance your career. AMD is looking for a hands-on Consumer Go-to-Market Marketing Manager to turn AMD technology leadership into compelling reasons for consumers to choose AMD-powered laptops. You will lead integrated programs that connect product launches to the places customers discover, compare, and buy PCs, including consumer communications, social media content, influencers engagement, and partner marketing enablement. AI is central to both the products we market and how this role operates. You should be curious about AI-powered PC experiences, eager to deepen your understanding, and comfortable using AI tools to improve research, planning, content development, project management, reporting, and everyday workflows.

Requirements

You are equal parts marketer and operator.
You know how to turn strategy into launch-ready work, simplify complex technology for mainstream consumers, and keep multiple teams moving toward a shared goal.
You anticipate next steps, communicate early, and take ownership without waiting for direction.
You are naturally curious about AI—both as a consumer technology and as a tool for working more effectively.
You enjoy testing new approaches, learning quickly, and building better workflows from what you discover.

Nice To Haves

Experience in consumer, integrated, digital, or campaign marketing.
Demonstrated success leading multi-channel marketing programs from concept through measurable results.
Strong project and program management skills.
Experience across several of the following: web, content marketing, organic social, influencer marketing, retail content, email, or partner activation.
Experience managing agencies, vendors, creators, or external partners.
Strong written, verbal, presentation, and executive communication skills.
Demonstrated curiosity about AI and experience applying—or independently learning to apply—AI tools to improve the speed, quality, or efficiency of your work.
Practical experience using generative AI, workflow automation, and modern project management tools.
Experience in technology, consumer electronics, PCs, gaming, AI, or software is preferred.

Responsibilities

Lead integrated Go to Market marketing campaigns that drive awareness, consideration, and demand for AMD-powered laptops.
Partner with internal stakeholders to deliver consistent consumer experience across AMD and partner marketing.
Translate AMD product and AI capabilities into clear, relevant consumer benefits and reasons to buy.
Own consumer content across campaigns, AMD.com, organic social, influencer programs, retail syndication, email, and related campaign touchpoints.
Build workback schedules, manage agencies and approvals, anticipate risks, and drive complex programs to completion with minimal supervision.
Use performance data, AI tools, and repeatable workflows to improve the speed, quality, and effectiveness of marketing programs.