Consumer Deposits Digital Sr. Marketing Specialist

Bank of America•Chicago, IL

7d•$71,600 - $119,400•Onsite

About The Position

This job is responsible for delivering either small end-to-end or large specialized portions of a marketing initiative or program. Key responsibilities include using advanced analysis and problem solving to recommend improvements and solutions, owning the delivery of primary components for small to medium marketing products/processes or secondary components for large/medium initiatives. Job expectations include working with senior management within the Marketing team to deliver solutions based on a defined set of project/program goals. This role is responsible for driving the execution of digital marketing programs for Consumer Deposit Products. The ability to combine critical thinking with diligent campaign delivery and execution is critical to this role.

Requirements

3+ years of marketing campaign management or project management experience
Self-motivated, positive attitude with proven ability to independently manage aggressive deadlines, complex approval processes, and multiple projects in a fast-paced environment
Detail-oriented with exceptional organizational, time management, and prioritization skills; strong relationship management skills
Understands the importance of corporate standards, procedures, and approval processes
Excellent oral and written communication skills
Proficient in MS Office Product Suite (Word, Excel, PPT) and Adobe PDF writer

Nice To Haves

Bilingual Spanish - Read
Knowledge of Consumer Deposit Products
Campaign measurement experience
Presenting to groups of all levels
Experience with Adobe Experience Manager and Adobe Customer Journey Analytics
BS/BA or equivalent experience

Responsibilities

Execute digital marketing campaigns to drive growth.
Leverage digital channels, including paid search, email, ATM, and placements on BofA digital properties.
Integrate closely with marketing strategy leads to develop digital marketing plans and provide input on overall marketing strategy.
Lead and provide clear input during creative review routines to ensure customer experience alignment with strategy, measurement requirements, and channel fit guidelines.
Partner with teams inside and outside the organization, including marketing strategy, digital channels, agencies, and potentially technology to ensure integration.
Regularly review and understand campaign performance in order to optimize and make strategic decisions.
Present creative and creative measurement to peers and senior leaders in a meaningful way.
Use data to optimize and improve marketing assets.