Consumer Card Strategy Channel Manager II

Bank of America•Boston, MA

2d•$150,000 - $207,200•Hybrid

About The Position

This job is responsible for leading a group of team leaders and employees who develop strategies and drive analytics to understand portfolio risk, increase profitability, and optimize operational performance. Key responsibilities include setting strategic priorities for the team, identifying trends, and leading efforts to maximize risk versus return for the business unit. Job expectations include using data and analytics to solve complex problems, coaching employees, and partnering across technology, product, and risk leadership to drive performance. Consumer Card Strategy Channel Manager II is responsible for driving digital acquisition growth through performance analysis, sales funnel optimization, and management of key digital channels. The role provides strategic insights, forecasting, and performance reporting to support business decisions and improve customer acquisition outcomes. This position partners across Product, Marketing, Technology, Risk, and Compliance teams to enhance the digital customer experience and deliver growth objectives. The individual will also lead ongoing optimization efforts to maximize channel effectiveness, conversion, and return on investment. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.

Requirements

Candidate must have experience & knowledge of Digital sales channels, with a track record of optimizing the client journey to maximize program performance
Highly motivated self-starter with ability to effectively deliver on data driven tasks
Ability to analyze data and influence strategy develop
Proven ability to solve complex problems through structured analytics
Proven ability to translate complex data insights into actionable business recommendations
Proficient and demonstrated knowledge of MS office (Excel, Word, PowerPoint)
Experience developing and executing business strategy & roadmap planning
Strong strategic thinking skills with a track record of being able to break complex problems down and develop a clear strategy / action plan
Ability to work across functional lines and organizational levels to drive results
Innovative mindset with the ability to challenge the status quo
Ability to proactively identify, analyze, and improve upon existing processes for optimization
Ability to manage varied set of priorities, both planned and ad-hoc, and adapt within a dynamic and fast-paced environment. High level of multi-tasking
Excellent verbal and written communication; Comfortable packaging and presenting complex information and insights in a clear and compelling manner to strategic partners and leaders
Intellectually curious and proactivity identifies and leads research to support go-to-market strategies and tactics, including the optimization of marketing offers, channels, and pricing

Nice To Haves

Proficient in SAS/SQL with hands on experience querying and analyzing large data sets
Bachelor's degree in Business, Data Analytics, Computer Science, or a related field (Master's preferred)
Experience working with Quantitative Analytics to inform model and/or targeting tools
Experience working with 3rd party search and affiliates
Profit & Loss (P&L) Management
Strategy Performance Management & Decision Strategy Governance (DSG)

Responsibilities

Establishes department-wide strategies and oversees portfolio trend analysis, forecasting, and risk/control performance
Leads innovation by identifying and championing large scale initiatives that improve the risk management, profitability, and control oversight of risks for the business unit
Identifies business trends based on economic and portfolio conditions and communicates findings to senior management
Coaches employees on best practices for structuring complex problems, performing analysis, and communicating the results and implications of their work
Builds and maintains strategic relationships with peers and counterparts across product, technology, and business control functions
Driving digital acquisition growth through performance analysis, sales funnel optimization, and management of key digital channels.
Provides strategic insights, forecasting, and performance reporting to support business decisions and improve customer acquisition outcomes.
Partners across Product, Marketing, Technology, Risk, and Compliance teams to enhance the digital customer experience and deliver growth objectives.
Lead ongoing optimization efforts to maximize channel effectiveness, conversion, and return on investment.