Consultant, Marketing Management
About The Position
If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care. Are you a strategic storyteller who knows how to turn insights into influence? Do you love shaping how brands show up, spark action, and lead industry conversations? If so, this is your moment. Nationwide is seeking a Marketing Management Consultant to lead thought leadership and go‑to‑market omnichannel marketing for our Personal Lines insurance and protection products. In this highly visible, high‑impact role, you’ll elevate our predict-and-prevent mindset and help define what leadership looks like across the industry. Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you! As a Consultant, you are responsible for leading and/or assisting the overall development and execution of marketing strategies using highly advanced marketing principles and standard methodologies. You will execute on future business or marketing needs driven by quantitative data/research, competitive insights and/or consumer behaviors. We'll count on you to ensure a strong focus on end-to-end customer experience, delivering outstanding customer experience overall.
Requirements
- Strategic marketing expertise with a passion for thought leadership, content strategy, and omnichannel planning.
- Exceptional storytelling skills —you know how to simplify the complex and craft messages that inspire action.
- Strong collaboration and influence , especially when navigating cross-functional relationships.
- A curious, insights-driven mindset , always asking what customers need and how we can better serve them.
- Experience managing complex promotional initiatives , ideally in insurance, financial services, or another regulated industry.
- A natural ability to connect business priorities with powerful marketing that moves people .
- Bachelor’s degree in marketing, business administration or related field preferred.
- Typically eight or more years related professional experience in marketing, strategy, consulting, financial services, or related field.
- In-depth knowledge of marketing methodologies, insurance and/or financial services products, distribution systems, and customers.
- Knowledge of project leadership concepts and methodologies.
- Possesses strong verbal and written skills needed to develop and review research studies, communicate research findings, market recommendations based on findings, and maintain relationships.
- Ability to lead and prioritize projects.
- Ability to function independently or in a team environment with limited supervision.
- Demonstrates core marketing proficiencies, including strategy development, utilization of insights and analytics, building brand equity and developing effective marketing communications.
- Skilled at customer focus, operating capabilities, personal effectiveness, and strategic capabilities.
Nice To Haves
- Master’s degree is a plus.
- Technical financial services designations such as FINRA, CPCU, CLU, ChFC, FLMI considered a plus.
- Additional licensing may be required to hold this position; and associates will need to acquire the required Federal and/or state licenses/registrations within the time period designated by the business unit. Additional licenses/registrations may be required when new products and services are implemented. If an associate fails or is unable to acquire required licenses/registrations within the time period designated by the business unit, the associate will be ineligible to continue in the position.
Responsibilities
- Lead thought leadership development that positions Nationwide as the external authority in predict-and-prevent innovation.
- Create compelling storytelling and promotional packaging that drives adoption, engagement, and connection with customers.
- Build and execute omnichannel go‑to‑market strategies , ensuring our offerings show up in ways that feel meaningful, clear, and differentiated.
- Shape how we communicate with agents, consumers, and particularly our Protector customers —those who value prevention, security, and peace of mind.
- Collaborate cross-functionally to influence positioning, messaging, insights sharing, and external presence across channels.
- Champion a customer-first mindset , grounding marketing strategies in human needs, motivations, and behaviors.
- Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business.
- Synthesizes data and uses this understanding to support identification and innovation of business building solutions
- Leads projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.
- Implements digital and traditional marketing tactics and media, including creative development process, planning, and execution.
- Collaborates on and/or may lead creative development, and provides feedback on look and feel.
- Develops creative briefs.
- Monitors emerging innovative trends in content, design and marketing tactics
- Reviews and uses customer insights and analytics and tools to understand and forecast market, competitor and customer needs and behavior, define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.
- Ensures programs are on strategy and on schedule.
Benefits
- medical/dental/vision
- life insurance
- short and long term disability coverage
- paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date
- nine paid holidays
- 8 hours of Lifetime paid time off
- 8 hours of Unity Day paid time off
- 401(k) with company match
- company-paid pension plan
- business casual attire
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
