Consultant, Marketing Management

Nationwide Mutual Insurance•Columbus, OH

5d•$97,000 - $180,000•Hybrid

About The Position

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care. Nationwide is seeking a strategic, creative, and insight‑driven Marketing Management Consultant to lead omnichannel go‑to‑market efforts within our Personal Lines Marketing—Offerings Promotion team. In this role, you’ll shape how our insurance and protection solutions show up in the market by driving adoption, engagement, and long‑term loyalty through compelling storytelling, promotional packaging, and a clear articulation of our value proposition. You will collaborate closely across Product, Insights, PR, Distribution, and Experience to ensure every major launch is grounded in what our audiences truly need. Your work will influence how we connect with agents, consumers, and especially our Protector customers—those who value prevention, security, and peace of mind. Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you! As a Consultant, you are responsible for leading and/or assisting the overall development and execution of marketing strategies using highly advanced marketing principles and standard methodologies. You will execute on future business or marketing needs driven by quantitative data/research, competitive insights and/or consumer behaviors. We'll count on you to ensure a strong focus on end-to-end customer experience, delivering outstanding customer experience overall.

Requirements

Experience in marketing strategy, go‑to‑market planning, or product marketing , ideally in insurance, financial services, or another complex, customer‑centric industry.
Strong storytelling skills with the ability to simplify and communicate value in a compelling, customer‑focused way.
Ability to think both strategically and tactically , moving seamlessly from big‑picture planning to detailed delivery.
A data‑driven mindset , using insights to guide decisions and optimize results.
Exceptional collaboration and relationship‑building skills , with comfort influencing partners across multiple teams and levels.
A proactive, solution‑oriented approach , with the ability to navigate ambiguity and bring clarity to complex challenges.
A passion for customer‑centric marketing , especially in understanding audiences like our Protector segment.
Bachelor’s degree in marketing, business administration or related field preferred.
Typically eight or more years related professional experience in marketing, strategy, consulting, financial services, or related field.
In-depth knowledge of marketing methodologies, insurance and/or financial services products, distribution systems, and customers.
Knowledge of project leadership concepts and methodologies.
Possesses strong verbal and written skills needed to develop and review research studies, communicate research findings, market recommendations based on findings, and maintain relationships.
Ability to lead and prioritize projects.
Ability to function independently or in a team environment with limited supervision.
Demonstrates core marketing proficiencies, including strategy development, utilization of insights and analytics, building brand equity and developing effective marketing communications.
Skilled at customer focus, operating capabilities, personal effectiveness, and strategic capabilities.

Nice To Haves

Master’s degree is a plus.
Technical financial services designations such as FINRA, CPCU, CLU, ChFC, FLMI considered a plus.
Additional licensing may be required to hold this position; and associates will need to acquire the required Federal and/or state licenses/registrations within the time period designated by the business unit. Additional licenses/registrations may be required when new products and services are implemented. If an associate fails or is unable to acquire required licenses/registrations within the time period designated by the business unit, the associate will be ineligible to continue in the position.

Responsibilities

Lead go‑to‑market strategy for key offerings, delivering cohesive omnichannel plans that drive awareness, education, and conversion.
Develop compelling positioning and value propositions that clearly communicate what sets our solutions apart.
Create and refine promotional packaging that simplifies complex offerings and elevates customer understanding.
Partner with cross‑functional teams —Product, Insights, PR, Experience, and Distribution—to ensure messaging aligns with customer needs and business goals.
Champion the Protector customer mindset , helping shape marketing that resonates with those who prioritize safety, prevention, and peace of mind.
Translate insights into action, using research, performance data, and customer feedback to continuously optimize campaigns.
Support offerings launches , ensuring they are strategically grounded, well‑coordinated, and consistently executed across all channels.
Collaborate with agency and creative partners to bring resonant storytelling and breakthrough marketing ideas to life.
Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business.
Synthesizes data and uses this understanding to support identification and innovation of business building solutions
Leads projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.
Implements digital and traditional marketing tactics and media, including creative development process, planning, and execution.
Collaborates on and/or may lead creative development, and provides feedback on look and feel.
Develops creative briefs.
Monitors emerging innovative trends in content, design and marketing tactics
Reviews and uses customer insights and analytics and tools to understand and forecast market, competitor and customer needs and behavior, define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.
Ensures programs are on strategy and on schedule.

Benefits

medical/dental/vision
life insurance
short and long term disability coverage
paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date
nine paid holidays
8 hours of Lifetime paid time off
8 hours of Unity Day paid time off
401(k) with company match
company-paid pension plan
business casual attire