Lippincott - Fall 2027 Consultant, Brand Strategy

Oliver Wyman Group•New York, NY

3d•Hybrid

About The Position

Brand strategy is a discipline within Lippincott's Strategy practice, and it starts with some of the hardest questions a company can ask: what do we actually stand for, and why should anyone care? But meaning only counts when it's built, requiring brand strategists to work at the highest altitude and the finest detail, shaping the argument for a company's place in the world, then following it down into the words, structures, and signature moments that make it real. Done well, a brand isn't just an idea a company holds, but an asset that wins customers, commands premiums, and compounds in value over time. As a Consultant, you're here to learn the craft by doing it. You won't be expected to have the answers on day one. But you will be expected to bring a genuine interest in brand strategy, ask sharp questions, and develop a real point of view, all while growing rapidly through hands-on coaching from people who've done this for decades. On any given day, you might be helping name a pioneering AI offering, repositioning the story of a major airline, or shaping a brand campaign for a leading cancer hospital. You'll work shoulder-to-shoulder with the brightest minds in the business, building the muscles—research, analysis, storytelling—that the rest of your career will be built on.

Requirements

Equal parts head and heart — a blend of rigorous analysis and bold creativity
Curiosity about brand trends and the business strategies behind them
The ability to tell a clear story, whether writing, building slides, or presenting
Comfort with ambiguity and a structured approach to open-ended problems
A knack for distilling complex research into pointed recommendations
Strong organizational skills and a methodical approach to your work
A growth mindset and a real appetite for discovering new ways to solve problems
Openness to different perspectives, with early signs of leadership and collaboration
Proficiency in PowerPoint; Excel skills are also appreciated
Be a college senior receiving your bachelor's degree in spring or summer of 2027
Have a GPA of 3.5 or higher
Have unrestricted eligibility to work in the United States

Nice To Haves

Brand/marketing internship and/or coursework experience is a plus
Openness to travel as needed
A desire to build and learn side-by-side with your teams.

Responsibilities

Define and decode complex business and creative challenges alongside your team
Bring your point of view to creative brainstorms and client meetings
Analyze client business dynamics, brand experiences, and the competitive landscape to surface implications for a client's brand
Flex your written voice in brand manifestos, creative concepts, and messaging
Research customer needs and brand perceptions through interviews, focus groups, and surveys
Help build presentations with clear, persuasive stories grounded in qualitative and quantitative insight
Learn how strategy interconnects brand, marketing, and experience
Support project management — circulating notes, tracking priorities, keeping the team's work moving