Lippincott - Fall 2027 Consultant, Marketing & Customer Strategy

Marsh McLennan•New York, NY

3d•Hybrid

About The Position

The Marketing & Customer Strategy (MCS) discipline within Lippincott's Strategy practice applies customer science to creative and strategic challenges. MCS is founded on the belief that effective strategy stems from a deep understanding of the target audience, their needs, and how to engage them. This role blends human insight with data analytics, making it a rapidly growing area of the firm. As a Consultant on the MCS team, you will learn by doing, focusing on the 'why' behind customer attitudes and behaviors. You will use analytical rigor and creative curiosity to transform data into actionable recommendations for clients. While not expected to have all the answers initially, you will be encouraged to ask insightful questions, develop your own perspectives, and grow through hands-on coaching from experienced professionals. Daily tasks may include developing customer targeting strategies, designing go-to-market offerings, or building financial models for marketing investments. The work is challenging, diverse, and directly impacts critical business decisions.

Requirements

Genuine curiosity about customer psychology, behavior, and the business strategies they inform.
Experience with qualitative and quantitative research methods — through coursework, internships, or independent work.
Equal parts head and heart — rigorous in analysis, bold in creative thinking.
A knack for distilling complex information into pointed, well-reasoned recommendations.
The ability to tell a clear story, whether writing, building slides, or presenting.
Comfort with ambiguity and a structured approach to open-ended problems.
Strong organizational skills and a methodical approach to your work.
A growth mindset and a genuine appetite for discovering new ways to solve problems.
Openness to different perspectives, with early signs of leadership and collaboration.
Proficiency in PowerPoint and Excel.
Be a college senior receiving your bachelor's degree in spring or summer of 2027.
Have a GPA of 3.5 or higher.
Have unrestricted eligibility to work in the United States.

Nice To Haves

Familiarity with data analysis tools such as SPSS, SQL, R, or Python is a plus.
Brand, marketing, or strategy consulting internship experience is a plus.
Openness to travel as needed.
A desire to build and learn side-by-side with your teams.

Responsibilities

Conduct qualitative and quantitative consumer research to understand market dynamics and customer needs.
Analyze data to uncover insight about customer motivations, perceptions, and behaviors — and push toward the "so what".
Synthesize research findings into clear, actionable recommendations for clients.
Analyze client business dynamics, competitive landscapes, and brand experiences to surface strategic implications.
Bring your point of view to creative brainstorms and client discussions.
Help build presentations with clear, persuasive stories grounded in qualitative and quantitative insight.
Learn how customer insight connects and informs brand, marketing, and experience strategy.
Support project management — circulating notes, tracking priorities, keeping the team's work moving.